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Topic: VanEck, GrayScale, Fidelity and others Now on Google Ads. (Read 273 times)

newbie
Activity: 7
Merit: 0
I think Google allowing advertising for ETF bitcoin is a huge step forward for the cryptocurrency market. It provides mainstream exposure and legitimacy to Bitcoin as an investment vehicle. This move could potentially attract more institutional investors and retail traders into the market, driving up demand and consequently the price of Bitcoin. However, investors should still exercise caution and do their own research before investing in any Bitcoin ETF, as the cryptocurrency market can be volatile and unpredictable. Overall, I see this as a positive development for the adoption and acceptance of Bitcoin in the traditional financial world.
legendary
Activity: 3080
Merit: 1500
As long as Google verifies the advertiser before allowing such advertisements to run on their platform, I do not see any issue. But the problem with Google ads is that they don't properly verify everything for advertisements. So a lot of scammer uses this platform to push their own agenda or plan to siphon out money from common people's pocket.

If verification is done properly and if Google is able to established the legitimacy of the advertisement, it is a net positive.
legendary
Activity: 2436
Merit: 1366
I think these are pretty expected and very good. If USA government relaxes against bitcoin by approving etfs, sure that American companies would follow. It was actually ridiculous that companies like Google were very worried about Bitcoin ads. Those can generate incredible amount of income for them. Crypto investors generally like crypto friendly businesses. Like seen here, people are actually enjoying Google being friendly.
sr. member
Activity: 588
Merit: 338
Bitcoin ETF approval has been a very big boost for the awareness and trust of Bitcoin, by many people who where before now very skeptical about it, so we're looking at a gradual increase in the adoption rate of ETF perticipants and investment from now on. I'm happy that Google, is now running crypto adds because of these ETF gladiators, and it's a good one for the image of Bitcoin, to the world, hopefully if Ethereum, ETF, is approved too, then we're going to see more of crypto related adverts on Google.
legendary
Activity: 3234
Merit: 5637
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I don't know if another user has beat me to this, but I am particularly happy to announce to the bitcoin community that VanEck, GrayScale, Fidelity and some other fund manager have started advertising their bitcoin spot ETFs on google as seen in the screenshot above.

I don't know what or how you guys perceive this, but I am particularly bullish on this one, I think the coming bull run will be massive, another opportunity for us all the generate life changing profits, I hope we all are well positioned???  No one should miss this coming bull run for whatever reason.


I guess most people haven't discovered adblockers yet, so they still allow Google to bombard them with ads at the top of the search, which very often results in scammers positioning their malicious links exactly where they will be most effective. Those who value their security will not even see such ads, but that does not mean that they will miss something, considering that spot ETFs have been the main news that has been speculated about for years.

In addition, the average American will find out about this option sooner by watching their local TV programs devoted to business news and news in general. Therefore, I do not see that this way of advertising can be some kind of extra trigger for investors.
legendary
Activity: 2436
Merit: 1362
Disregarding the fact that Google is showing sponsored ads by these ETF's I find it surprising
actually that these companies would need to have adverts on Google in the first place.

Particularly in the case of Fidelity and Grayscale I find bizzare that they need this exposure, surely
their client base already know about their products including their new Bitcoin ETF?

I am also wondering if the likes of these two behemoths of the investing world need to
attract "small casual investors" who might use Google to search a Bitcoin ETF?

It might be their target is very different with this ads. I mean it could be young investors, and that's they they go and uses Google Ads for promotion. As the saying goes, the more the better, so they are trying to compete with the new generation, and most likely this is their target audience to fill the gaps.

Maybe they have polls before and see that they need to close the gaps with this age brackets.

So this is the simplest way but effect form of ads, by utilizing Google to it's best form.

Interesting idea, so they are possibly trying to net as many younger investors who are
looking to get into Bitcoin investing but I would have imagined the younger investor
would be more interested in going the direct route and owning Bitcoin directly. Of course
there will be those who will want an ETF.

Disregarding the fact that Google is showing sponsored ads by these ETF's I find it surprising
actually that these companies would need to have adverts on Google in the first place.

Particularly in the case of Fidelity and Grayscale I find bizzare that they need this exposure, surely
their client base already know about their products including their new Bitcoin ETF?
The ETF market is very competitive with eleven asset management firms and more still coming scrabbling market share. These firms need more exposure to different platforms to attract investors. Even if Fidelity and Grayscale have a massive clientele, they still need more customers. Google is one of the best platforms to advertise because of its large viewership.

Another benefit of using Google is that it is an effective personalized advertisement platform. These firms can easily reach out to Google users who have an interest in the ETF.

but in the case of Fidelity Investments who are the 3rd largest asset managers in
the world, its strange to me that they want/need some of that market
hero member
Activity: 2366
Merit: 838
As far as I know Google ads have started allowing Bitcoin ETF providers to advertise their services on their platform since the American authorities allowed Bitcoin ETF trading in their country. This is certainly good news for Bitcoin ETF providers, because they can get the best place on Google for the keyword "Bitcoin ETF" and have quite a lot of potential users from the US market.
Google started to allow Bitcoin and cryptocurrency advertisement, not began with Bitcoin Spot ETF advertisement. It means there will be more advertisements for Bitcoin and cryptocurrency on Google which is a biggest search engine. It will help to bring more people to blockchain and cryptocurrency industry. With time it will help to increase capital in this market and increase demand on Bitcoin as well as cryptocurrency.

Advertisement on Google will also will trigger other big techs to have more friendly view on Bitcoin and cryptocurrency in future.

Quote
Maybe this will be a good thing for the Bitcoin market, because then Bitcoin ETF providers will increase their holdings in Bitcoin or ETF users can find out about Bitcoin and start investing in it.
They are buying and will buy more bitcoin. In other words, they bring more demand to Bitcoin market and many circulating supply will be locked in Bitcoin Spot ETFs. Less bitcoin available on spot market for purchasing and trading, I am very optimistic on price in future.
sr. member
Activity: 1106
Merit: 391
As far as I know Google ads have started allowing Bitcoin ETF providers to advertise their services on their platform since the American authorities allowed Bitcoin ETF trading in their country. This is certainly good news for Bitcoin ETF providers, because they can get the best place on Google for the keyword "Bitcoin ETF" and have quite a lot of potential users from the US market.

Maybe this will be a good thing for the Bitcoin market, because then Bitcoin ETF providers will increase their holdings in Bitcoin or ETF users can find out about Bitcoin and start investing in it.
full member
Activity: 2520
Merit: 214
Eloncoin.org - Mars, here we come!
The following events definitely have created a massive shift in the bitcoin community we have the approval of bitcoin etf, the loosening of rules and regulations regarding bitcoin from google, and of course very soon the halving

The road will be rocky but there sure will be a massive reward at the end it’s all good news followed by good news so i am sure that the next bull run should definitely not be missed

Not only are these events profitable i also think that this is a step forward to utilizing bitcoin more as a currency
hero member
Activity: 952
Merit: 662
Why are the institutions going really massive about Bitcoin? it doesn't looks good because this could make the market really bullish and suddenly dump when the institutions hold a lot Bitcoins. We also can expect more tightening rules when it comes to tax and anything that related to privacy, I guess people who're not declare their coins will be subject to criminal for the government, even you did nothing bad or illegal.
hero member
Activity: 2156
Merit: 803
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I don't know if another user has beat me to this, but I am particularly happy to announce to the bitcoin community that VanEck, GrayScale, Fidelity and some other fund manager have started advertising their bitcoin spot ETFs on google as seen in the screenshot above.

I don't know what or how you guys perceive this, but I am particularly bullish on this one, I think the coming bull run will be massive, another opportunity for us all the generate life changing profits, I hope we all are well positioned???  No one should miss this coming bull run for whatever reason.

https://twitter.com/BitcoinMagazine/status/1752822112899805269?s=19


Yes, you are late there was a topic created already on this news in December last year: Google is preparing for Spot Bitcoin ETF

The next thing that you should do is reduce the image size as it is too big, please use PNG images to not overload the server and always keep the size small. A JPEG image and being full-sized as you posted overloads the server. I too times forget to convert JPEG images to PNG, but I ensure that the image size always remains small.

After seeing the above ads, I feel we are seeing free marketing of Bitcoin rather than Bitcoin ETFs. People who are not aware of Bitcoin would now first search about Bitcoin first then search about Bitcoin ETFs. I consider it a win-win situation for Bitcoin as it will help Bitcoin in reaching where Satoshi dreamed.
hero member
Activity: 3024
Merit: 745
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It's timely that Google just allowed it or did they allowed that long time ago? Well, sometimes google is impressive but at most times that it isn't and that's due to the many scams that are on it and these sponsored ads that are popping at the top searches could even allow a phishing site to get advertised. So, this time it is not just the crypto wallets and exchanges that these bad people will target but also these investors that are interested into BTC spot ETFs.
hero member
Activity: 574
Merit: 554
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Disregarding the fact that Google is showing sponsored ads by these ETF's I find it surprising
actually that these companies would need to have adverts on Google in the first place.

Particularly in the case of Fidelity and Grayscale I find bizzare that they need this exposure, surely
their client base already know about their products including their new Bitcoin ETF?
The ETF market is very competitive with eleven asset management firms and more still coming scrabbling market share. These firms need more exposure to different platforms to attract investors. Even if Fidelity and Grayscale have a massive clientele, they still need more customers. Google is one of the best platforms to advertise because of its large viewership.

Another benefit of using Google is that it is an effective personalized advertisement platform. These firms can easily reach out to Google users who have an interest in the ETF.
hero member
Activity: 1344
Merit: 540
Disregarding the fact that Google is showing sponsored ads by these ETF's I find it surprising
actually that these companies would need to have adverts on Google in the first place.

Particularly in the case of Fidelity and Grayscale I find bizzare that they need this exposure, surely
their client base already know about their products including their new Bitcoin ETF?

I am also wondering if the likes of these two behemoths of the investing world need to
attract "small casual investors" who might use Google to search a Bitcoin ETF?

It might be their target is very different with this ads. I mean it could be young investors, and that's they they go and uses Google Ads for promotion. As the saying goes, the more the better, so they are trying to compete with the new generation, and most likely this is their target audience to fill the gaps.

Maybe they have polls before and see that they need to close the gaps with this age brackets.

So this is the simplest way but effect form of ads, by utilizing Google to it's best form.
legendary
Activity: 2436
Merit: 1362
Disregarding the fact that Google is showing sponsored ads by these ETF's I find it surprising
actually that these companies would need to have adverts on Google in the first place.

Particularly in the case of Fidelity and Grayscale I find bizzare that they need this exposure, surely
their client base already know about their products including their new Bitcoin ETF?

I am also wondering if the likes of these two behemoths of the investing world need to
attract "small casual investors" who might use Google to search a Bitcoin ETF?
legendary
Activity: 2576
Merit: 1043
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Quote
The latest data shows that Google processes over 99,000 searches every single second (Internet Live Stats, 2022). This makes more than 8.5 billion searches a day (Internet Live Stats, 2022).
Yes this statistics was on 2022, and I believe that the amount of searches that have been made on Google in 2023 was higher than 8.5 Billion per day in 2022.

Let's assume that per day, there are more than 10 Billion searches. Just imagine if only 1% of those searches are regarding Bitcoin ETF's. That calculates to 1,000,000 searches per day, and all of the companies wants to expose themselves in one of the most used searched engine in the world thus, they are spending tons of money just to be at the top.

As for Google, I guess they knew already from the start that Spot Bitcoin ETFs will get accepted that's why they allowed Bitcoin ETF ads on their website. Of course money is the reason why they accepted it, but aside from that, it also increases awareness to us Google users that there's thing called Bitcoin ETF. That's 3 out of 11 companies, and I expect that the other 8 companies will do the same as well.
sr. member
Activity: 938
Merit: 292


After approving the Bitcoin ETF, the inititative by Google to make it well-known and more knowledgeable among investors is definitely a landmark move. We hope that this type of advertising campaign will increase investor enthusiasm for Bitcoin. In addition, the market cap of Bitcoin will also increase rapidly. Institutions managing ETFs can easily influnce investors to invest there, which can have a big impact on Bitcoin prices.

Recently when the Bitcoin price fell to 38500, the news of the start of advertising campaign on Google has pushed the Bitcoin price upwards again. The increase in investment by Blackrock, Ark Invest, Fidelity also caused the Bitcoin price to reach high.
sr. member
Activity: 1484
Merit: 323
Google has started this bitcoin ETF ads since 28th of January or so because I saw it on the news a day before that Google will allow the ads on 28th of January. This can be a way for people to know more about bitcoin, but we should know that bitcoin ETF is not a way to buy bitcoin. If you want to buy bitcoin, you have to buy it on an exchange and sent it to your noncustodial wallet. But I understand what you are saying, that BlackRock and others that are providing bitcoin ETFs will make more people to know about bitcoin and more people will buy, that will make bitcoin price to increase after long time period of time. You are not wrong, we are expecting bull run that would be very massive for the next two years.
But that's not explaining the fact that they're allowing all of them all at once to get to the top search of the results right? I guess when you've got a lot of investment on something and you can influence how it will move then you'll do whatever you can to promote it right and it just so happens that Google probably got some investments in those ETFs and they like increase the range of people that will see these ETFs. I think that's how it will all boil down, with more people that's exposed to these ads about ETF, they would most likely think about bitcoin first and being a normal human, it's likely that they'll forget the ETF part and think that bitcoin and bitcoin ETFs are the same, I just hope that by the time that ETF is so widespread and the talk of the town, that a lot of us are going to be able to make the most out of the potential effect of bitcoin ETF.
legendary
Activity: 3808
Merit: 1723
Yeah they are competing against each other because they know that once someone buys, they will keep it for maybe 10 years and they will make great fees out of them throughout the years. So this is why they try and promote their etfs.

Because most people don’t know the difference between the various companies so if they can get you to see their ad and you go to their product info page you might decide this is the fund for you.

That’s why some are saying they will donate some of their profits for bitcoin development and other blockchain uses. They are doing this to compete so you will use their fund instead of others.
full member
Activity: 420
Merit: 120
I don't know if another user has beat me to this, but I am particularly happy to announce to the bitcoin community that VanEck, GrayScale, Fidelity and some other fund manager have started advertising their bitcoin spot ETFs on google as seen in the screenshot above.

I don't know what or how you guys perceive this, but I am particularly bullish on this one, I think the coming bull run will be massive, another opportunity for us all the generate life changing profits, I hope we all are well positioned???  No one should miss this coming bull run for whatever reason.
There are 11 Bitcoin Spot ETFs and they have to compete each other to attract capital from customers. First they need to convince people to use their Bitcoin Spot ETFs. Second they must convince them to spend money after seeing their Bitcoin Spot ETFs are better than other competitors' ETFs.

People will consider ETF service fees first because it will be their paid fee for a Spot ETF. To reach to as many people as potential customers as possible, those companies must run advertisements.

In a summary, there are two races among 11 Bitcoin Spot ETFs: service fee, and advertisement.

Bitcoin Spot ETF fees.
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