The answer is found on page one. People saw it as viable before they started mining it, correct? It was marketed to miners before mining.
And so now that we are mining we must market to the people who will be using it in future before they start using it.
It's one thing to say that, and entirely another to do so. Vertcoin currently has no non-speculative value. The people who might one day use it have no current interest in it, and won't unless the ASIC Armageddon kicks in. The people who might use it after that are so far away that talking about them makes no sense.
You can't sell average people on Vertcoin because the things that they're interested in don't collide with the things we're interested in.
Don't be so sure about that.
I, myself, am a potential future user of Vertcoin. I have never mined anything in my life. I just purchased it because I am interested in it. I am not too familiar with cryptocurrencies. My perspective is that of a user and someone who thinks it could be more useful in future. (I wouldn't consider it an investment, though.)
My girlfriend bought some, too, because I explained it to her in a way that makes sense to her. And so did a person I work with (who is a non-techie).
When we think, "The people who might use it after that are so far away that talking about them makes no sense." we are missing out on a lot of people that are potentially interested but intimidated by the kind of talk that they find on the website or forum.
Again... that's why Dogecoin has caught on and are one of your two biggest competitors (and in my opinion will surpass Bitcoin in less than a year). They make the complicated seem easy. We can be like Microsoft releasing Windows 3.1 instead of some company not understanding the real market and releasing OS-9 Level II.
If we do not make Vertcoin easy
now then there will be other coins that do. This, at a time when more and more people are becoming interested in cryptocurrencies.