Your remarks are totally correct. The people decide, we don't. And if you take my statement a few minutes ago, by no later than the mid term, usability determines the value (and profitability for the miners). This is why you could print the biggest shit on the dollar today, people would of course keep using it. Nobody would hold too many DOGE if there weren't any ideas for its usability to be announced... The best way to make it successful would be to create demand for it. If you just put this into the market as another alternative, it is a roulette game at maximum for the Vertcoin to become successful. If you create demand by putting into a favourable position for purchases (faster, easier than other methodes), that will boost it.
I totally agree with your "The best way to make it successful would be to create demand for it. " statement.
I would add that the only way to create demand for it (unless we're doing B2B only) would be to allow consumers to develop an emotional relationship with the product.
Then the question becomes, how do allow people to connect emotionally with what we are doing?
The answer is neither strictly logical nor technical. It is emotional.
We must remember that people had trust issues with PayPal too because of their name. But now nobody cares. Businesses trusted both Google and Yahoo despite the looks of their websites. Whether or not a mascot is a bad idea is only an issue for our imagination until we have actual evidence that it is not. But right now the most successful altcoin has a mascot and smart companies follow and improve upon their competitors' offerings.
Its possible to create an emotional attachment without reverting to cartoonish gimmicks. You mentioned geicko before and i thought that was an unfair comparison. Geicko has been around for nearly 100 years. The gecko campaign has only been around the last ~5 years, long after it solidified itself as a market leader. This is the nature of business. Stand out as a serious contender, gain market share, then work on "hype" marketing.
In regards to Paypal/Google/Yahoo...I remember when they first came out. It wasn't "viral marketing" which drove them to the top, it was the quality of their services. The product spoke for itself. Marketing is needed and is a must, but it has to be based on facts, not gimmicks.
"Marketing is needed and is a must, but it has to be based on facts, not gimmicks. ".. I had to chuckle when I read this.
It's all gimmicks unless you're sticking with b2bwould not the
Spartan graphic be a cartoonish gimmick? (with a lot less-broad appeal, I might add)
I'm not suggesting we go with a cartoon image. What I am saying is that it is very important we create an identity that has an emotional connection with our market. (After defining who our market is, of course) This can be done in a variety of ways. But on the internet, it's through the visual.
Marketing focus at this stage has to be directed to the alt coin community. Consider this your b2b. Btc has a head start on the mainstream, let them do the hard work. The next gen (us) will follow.
Glad you had a chuckle.
You did suggest we have a cartoon image.
The spartan image is a meme among vert holders.
Our current market is the alt coin community which recognizes the flaws in Btc, Ltc and the need for anonymity. Everything else will follow, and even then, the marketing has to be done in a competent, professional way. Im sorry, but you are not going to get Mr and Mrs Smith to consider cryptos with just astroboy. There has to be a proven and shown economic incentive for them to adopt it. Vtc will do this, because its the superior product in a new industry.
thats healthy.