thanks, good read.
ING International Survey (sample size: 14,828, source)
66% of Europeans, 57% of Americans and 70% of Australians have heard of cryptocurrency.
25% of Europeans, 21% of Americans and 15% of Australians expect to own cryptocurrency in the future;
9% of Europeans, 8% of Americans and 7% of Australians currently own some cryptocurrency.
Global Blockchain Business Council Survey (sample size: 5,761, source)
6 out of 10 Americans have heard of Bitcoin.
Note: This is more than 2x that of a similar survey conducted in 2013
Bank of Canada Survey (sample size: 1,997, source)
Roughly 2/3 of Canadians have heard of Bitcoin
Less than 3% of Canadians own any Bitcoin
Those damn Canucks always behind the curve!
Or maybe they know how to properly do a survey.
There's no way in hell almost 10% of europeans or americans already hold any Bitcoin. No.Fucking.Way.
The non-specificity of several of these kinds of polls frequently raises a lot of question about who the hell is answering and what are the specifics?
The seeming fact that less than 1% of the whole world have any kind of meaningful bitcoin adoption tends to show that even the concept of "heard of bitcoin" will likely show that they have hardly any clue about what bitcoin actually is. Accordingly, you can "hear" about something and not really know what it is.
I have been studying bitcoin for a few years, and I have quite a few difficulties with bitcoin. In about November / December, i had a "friend" who was seemingly desperate to get into bitcoin, and really wished to own a whole bitcoin. At least, she kind of took my advice about dollar cost averaging rather than going in really deep in the supra $10k price territories. She followed a bit of my advice (partly) and dollar cost average acquired bitcoin for several months, and then she kind of gave up. In about April/May she was a bit despondent about Bitcoin and said something about her average cost per bitcoin being around $9k, but she had only acquired around .7BTC.
A few times later, I asked her if she had bought any bitcoin while it was in the $6k to $7,500 price arena, and she kept coming up with excuses, and then a few days ago, she showed me that she had acquired 1 bitcoin. She did not give me details, but I am presuming that she mostly bought in the sub $7k price arena. And, also during that same conversation, she saw that I had opened up my zero block app on my phone, and sh asked me what was block time and what was hash rate, and when I attempted to explain, she said that there has to be a better way of explaining because she really does not know what I am talking about.
My mom had asked me some similarly naive questions a couple of years back, and I realized that her investing into bitcoin did not really mean that she had any kind of meaningful clue about bitcoin except that I was recommending that she dollar cost average into it and to HODL it.
Part of my point here is that normal peeps don't really want to learn about bitcoin or to understand it, even if they might be investing into it. Another part of my point, here, is that a lot of people likely have little to no clue about bitcoin, even if they have heard about it, and part of the evidence of their lack of understanding is that the global adoption seems to remain quite below 1%. and even many who actually "invest in bitcoin" are largely dabbling with quite a bit less than 10% of their investment eligible capital (to the extent that anyone has a practice to save enough to maintain some kind of investment portfolio).