Any ideas if this will give us a decent pump?
Given that this is backed by KnC, I would imagine that the demand will initially be met with their own mined coins. TBH this look to me simply like an alternative route for them to sell those coins, or rather fee-incurring paper proxies of them. Quite a smart move really, particularly for them
If there is genuine decent demand for the product going forward, clearly that would be bullish and would necessitate buying more coins on exchange.
But the news is already out there and should be more or less priced in so I am expecting very little impact from it, unless it is an overwhelming instant success or another damp squib.
TBH, I'm leaning towards the latter ...
News is rarely priced in.