Bitcoin gives us choice, a choice we did not have before.
1. Want to be your own bank? With Bitcoin, you can, if you've got what it takes.
2. Too scared to be your own bank? A 3rd party can take care of your* BTC for you.
I believe (2) will be offered by banks, which will serve as the Bitcoin custodians for the non-tech-savvy, scared crowd. The vast majority of people want someone to take care of the technicalities. They want a customer service number. Bitcoin is raw fire -- (still) too hot to handle by most.
* "Not your keys..."
Of course, we know that holding some, if not all of your keys is a kind of better practice, and for sure, we have a lot of current systems that don't really allow holding of your own keys for a variety of assets and even currencies - especially in the institutional and governmental world, we can understand why there might be some skepticisms in terms of allowing individual reps/ or principles to hold keys when they are also the property of more than just the key holder.
For sure, bitcoin provides some options that had not been available previously, but still some inadequate systems to just transition immediately over to everyone holding their bitcoin private keys too. Even if there were some kinds of user-friendly multi-signature set ups for institutions and government reps, the standards have neither been set nor understood in a kind of way that might need both transparency and privacy at the same time.
Many of us longer term bitcoiners
(sounds strange to say that) have come to realize that there are a variety of ways that individuals have been advantaged and empowered by bitcoin both in terms of being able to have options to hold some or all of our own value and that we are able to get into bitcoin way faster than some of the institutions and governments because we do not really have to follow so many check and balance systems, unless maybe our spouse happens to be overly micromanaging and overly complicating matters... hahahaha.. yet in any event, the little guy (aka retail) has had one of the first opportunities to front run both institutions and even the very wealthy who have not recognized/appreciated bitcoin for its investment opportunity paradigm shifting power.
It is still early days boiz.. and it may even well take 5-10 years longer for a variety of the systems to be created and adopted into bitcoin with so many folks (normies and institutions and governments) also allowing themselves to get distracted into shitcoins, various other projects, ESG/SJW narratives and distracted into not even recognizing/appreciating bitcoin for what it is.
Some of us might either just be getting started in bitcoin or ONLY just accumulating small amounts of BTC up until now, but we should be able to recognize and appreciate that we get some systems in place to get started accumulating and/or just continuing to build our stacks of sats... even if we are perceiving $39k to be high prices.. and even if there may well be many more short-term ups and downs along the way (both in terms of price and also in terms of the negative information that is out there about bitcoin).