If civilisation is built upon involuntary extortion...it's not really civilised is it?
Indeed! In fact this extortion for services should be removed. The first place of course is the grocery store: People should be allowed to take what they wish and pay whatever they believe is "fair".
That's kind of where your argument is going and it's not a good place. But truth be told that sort of "voluntary cooperation" was requested of people in 2020 and oddly enough a significant number chose to be "free riders" with respect to using cloth masks. So it don't work.
End of line. :-)
Asking people to voluntarily stop watching the TV doesn't work. You're right about the "free riders" ruining everyone else's life by not cooperating.