I think the huge hype and price bubbles help to drive awareness and adoption.
More than the inevitable, inevitably painful correction drives people away?
First impressions count. Think of all the people who caught the FOMO get-rich-quick virus in December 2017, and got shorn like the sheep that they are—who lost real money that meant something to them. Are they ever coming back? I’m not the first to suggest that that precious bull run set back mass adoption for years.
Those who want euphoria should play with high-volatility altcoins such as TSLA—or better, play at a casino. You can win or lose a ton of money with either!
Bitcoin is king because it’s boring. That is to say: It is reliable. Core uses solid, well-understood technologies, instead of chasing the latest fad. Its developers say, “it’s done when it’s done”, not “move fast and break things”. And as volatile as its market is, it is incomparably less so than most altcoins.
You can in good conscience tell your grandma to buy some Bitcoin. (Would you tell your grandma to buy into a high-volatility, highly speculative instrument, urge her to enjoy the euphoria, then shrug “DYOR” if she gets burned?) You can also do business with Bitcoin—I mean, you can do non-Bitcoin business with Bitcoin. (If a “coin” is not useful for any business other than speculation, it is a Ponzi scheme by definition.) This means real adoption: Adoption as money, not as euphoric entertainment and get-rich-quick mania.
It’s easy to say “DYOR”. Hard for the n00b who is stepping into an alien world, taking a risk—and oft as not, getting burned. Whereas “DYOR” sounds suspiciously like the kinds of excuses tossed out by ICOs, Defi tokens, and other shitcoin scams. LOL, you lost money believing in us—your fault, sucker!
Bitcoin has real fundamental value, and should be, in addition to a medium of exchange, a reasonably safe store of value. If that were not so, it would be a Ponzi; and I would dump it pronto. But to the contrary, I know how many times that I have said with regret, “I wish that I had kept this money in Bitcoin.” Not because it would have made me rich, but because that would have avoided losses.