I think most of the people who do care about 0.5% fees aren't dealing with expensive bank transactions, so all they know is that their crypto exchange is charging 0.5% which admittedly is quite steep compared to other services. I'm pretty sure that if people did actually had to deal with expensive bank transfers regularly, they wouldn't really make a point out of it.
I'm still using PayPal from time to time to conduct business, which means that I am subjected to fees ranging from $5 to $50 depending on the type of transfer and amount. That's why for me Bitcoin at $0.50-$1 fee per transaction isn't a problem at all. It's much cheaper than the alternatives I use.
Some people however, are forced to deal with expensive bank transactions. I personally care a lot about fees, and to send money overseas, I was forced to pay around a $120 fee for a $2,000 transaction, and even though I found cheaper options, they were around $40 still.
Having expensive fees in cryptos is never good, I'd personally recommend Kucoin instead, much cheaper fees and more coins and popularity. Never had issues with them regarding KYC, etc as well.