Well, for me, the number one reason here is a massive payback chance. Although it is true that the market and its assets are not how it once was, it still has a lot of potential left in its tank. It's not easy, I know. But, if one is really a true believer in the market or have invested a lot of time, effort, and especially, money already. Then, you just have to brave through all the obstacles and find ways to make the market work for you despite it's condition being dire most of the time. The key is just try to spread out your ventures and not focus on just one so that you can always have a fallback or plan B so to speak.