I think many projects who thinks of using the blockchain technology to work should try as much as possible to start looking for new concepts, I think we are just tired of investing in old innovations that are just copycat of one another, we really need more than exchanges right now, all my years in the cryptocurrency industry, I have only made use of 2 exchanges, and that is Binance and Huobi.
Indeed, the new exchange is now very monotonous. At least if they want to compete with the top exchanges, they should have to have new innovations that rival Binance. Because for now only Binance continues to make new innovations in their exchanges, of course it will be very difficult too, because binance itself has strong trust from traders. But here I'm still pretty sure that a better new exchange will come in the future and Binance will probably be like Bittrex.