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Topic: What do you think about youtube/twitch marketing? Is it ethical? - page 3. (Read 448 times)

legendary
Activity: 3248
Merit: 1179
Ethical or not, people are watching... I guess mostly for some free money they can get! And as long as these casino streamers rain money in their channels there will be people watching it! Of course, viewers can be minors (and I believe most of them are) and that is a bit problematic, they watch some guy who is playing hard and winning really big and they think they can do it as well!

I don't find it interesting, to watch someone else gambles... I like to see a nice winning bet, but to watch the entire session is like a complete waste of time for me, I would rather enjoy playing than watching someone else do it!
legendary
Activity: 3122
Merit: 1398
For support ➡️ help.bc.game
I am certainly all for casinos promoting their services but not through these misleading means. I think that the streamers should at least be staking some of their own money as opposed to getting it all from affiliate earnings.

Not all streamers have the opportunity to be partnered or sponsored by a gambling site so obviously, there are streamers that use their own money to play at the gambling site during their live stream or recorded ones.

As I said above, streamers are earning thru a number of views because of ads exposure.

The said sponsorship is just a big perk if the streamer really has that big name, reputable, famous, and more importantly considered as heavy influencers.
hero member
Activity: 1008
Merit: 531
We all have seen dozen videos of streamers on twitch/youtube who play with huge amount of money and sometimes win a lot. Overall, the main idea behind these streams is that if you have huge bankroll, then you have a higher chance of win greater amounts of money. This is done in order to attract people with higher bankroll instead of low ones. While I was always saying that adult person is independent in his/her choice and if he/she does anything, it's only his fault, I still look at this marketing like a dirt trick to attract people with bankroll more than they are afford to lose.

Most of the times I have seen youtubers who were using high quality equipment, tech support, etc and had different casino themes on their video but were acting like an actors and were swearing that they were playing with their own money.

So, what do you guys think, is this kind of marketing ethical?

I think that it's completely unethical for that to be allowed without any sort of warning.

People are so easily misled and there are probably underaged viewers to these streams as well which makes it even worse.

I am certainly all for casinos promoting their services but not through these misleading means. I think that the streamers should at least be staking some of their own money as opposed to getting it all from affiliate earnings.
legendary
Activity: 2996
Merit: 1054
Leading Crypto Sports Betting & Casino Platform

Its a bit uncommon for streamers to live on or stream out without having any affiliation or referral kind of motive and just simply diving with the hype but as long they dont spent out money then for sure
this is a bit common because they do jump with the hype and more view means more money.
They are doing it to attract views and that's also pointing to the same goal to gather the interest of partneship,
the more viewers they've got the more possible partnerships and advertsiement that wil lawaits to their channels.
More money will flow when they've got the attentions of both viewers and the business owners.

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If they do attached with gambling then its unlikely that they will really be making use of their own funds unless if its really that interesting then using their personal or came from their own pocket or wallet
Unless they are good with the game that they are playing, though still a doubt that they'll going to use their own money
especially if it's already a huge amount of money to stake with the game.

Quote
but most of the time it would really be on sponsorship.Is it ethical? sort of and since its part of marketing then its just normal.
It's a part of advertisement where business owners are working to acheived goals of bringing more gamblers to their platform.

legendary
Activity: 3122
Merit: 1398
For support ➡️ help.bc.game
We all have seen dozen videos of streamers on twitch/youtube who play with huge amount of money and sometimes win a lot. Overall, the main idea behind these streams is that if you have huge bankroll, then you have a higher chance of win greater amounts of money. This is done in order to attract people with higher bankroll instead of low ones. While I was always saying that adult person is independent in his/her choice and if he/she does anything, it's only his fault, I still look at this marketing like a dirt trick to attract people with bankroll more than they are afford to lose.

You are correct there that the decision will still be based on the viewers.

But disagree with the part of the way it was market is a dirty trick. It means the steamer's actions and way of advertising the site are effective. That was a skill that other streamers don't have.

Maybe they are actually playing with their own money. All they are trying to do is attract high rollers to join the casino using their affiliate link.

Possible. And aside from that, the views are more important. They can make money there even without a direct sponsorship on the site. Of course, it's good to have sponsorship but it's not a necessary part. It's like other streamers who are playing games but the purpose is for number views and not a benefit from the games they are streaming.
hero member
Activity: 2996
Merit: 598
Leading Crypto Sports Betting & Casino Platform
It depends on who's looking, if you are an old gambling player you have probably seen everything how gambling site is being advertised and this is just part of it, some gambling sites are resorting to faking their bets you're not going to think it's unethical it's an old and accepted practice, but if you are new in the gambling scene, definitely this is a big no-no for you and you will even call this fake advertising, but as long as the gambling site is paying, I don't think it's a big issue at all.
copper member
Activity: 2968
Merit: 575
www.Crypto.Games: Multiple coins, multiple games
We all have seen dozen videos of streamers on twitch/youtube who play with huge amount of money and sometimes win a lot. Overall, the main idea behind these streams is that if you have huge bankroll, then you have a higher chance of win greater amounts of money. This is done in order to attract people with higher bankroll instead of low ones. While I was always saying that adult person is independent in his/her choice and if he/she does anything, it's only his fault, I still look at this marketing like a dirt trick to attract people with bankroll more than they are afford to lose.
They are advertising for a casino. People that are interested in gambling are watching those videos. I don't see anything "unethical" over here. They aren't lying or anything. I mean they are saying, the higher your bankroll, the higher the profit you can make which is somewhat true. Now if someone decides to watch that video and follow those "strategies", then its a choice that he/she has taken. If you think it is unethical, then all sort of advertisement is actually unethical because everything is exaggerated on those advertisements.
Most of the times I have seen youtubers who were using high quality equipment, tech support, etc and had different casino themes on their video but were acting like an actors and were swearing that they were playing with their own money.
Maybe they are actually playing with their own money. All they are trying to do is attract high rollers to join the casino using their affiliate link.
hero member
Activity: 2002
Merit: 516
We all have seen dozen videos of streamers on twitch/youtube who play with huge amount of money and sometimes win a lot. Overall, the main idea behind these streams is that if you have huge bankroll, then you have a higher chance of win greater amounts of money. This is done in order to attract people with higher bankroll instead of low ones. While I was always saying that adult person is independent in his/her choice and if he/she does anything, it's only his fault, I still look at this marketing like a dirt trick to attract people with bankroll more than they are afford to lose.

Most of the times I have seen youtubers who were using high quality equipment, tech support, etc and had different casino themes on their video but were acting like an actors and were swearing that they were playing with their own money.

So, what do you guys think, is this kind of marketing ethical?

Until you prove that it is not their money, unfortunately, it cannot be said that they are lying.
Of course, many of them definitely just work for the casino or marketing agency hired by the casino.
The matter is quite complicated, but it is obvious that if the person is playing in agreement with the casino and the money is not theirs, this information should be provided. I think that soon there will be appropriate regulations that will prohibit lying in this matter.
hero member
Activity: 2996
Merit: 609
Of course this is not. But I'm not surprised about the fact that youtube or twitch advertising gambling. There a lot of drug commercial at youtube so they doesn't care about gambling. And they will not do anything about that. Because this is a lot of money for them.  Tongue

The OP is pointing about the Youtube and Twitch streamers and not the platform itself that advertises gambling.

It's common to see nowadays that streamers are into that because of the hype. Marketing 101, this is an effective way nowadays to advertise something, any brands, any product etc. Some streamers even do that even without a direct affiliation to the site because the goal is to attract subscribers. The partnership to the site is just a bonus. It's like double earnings - one from the streaming website and another one, to the affiliation if partnership is made.
Its a bit uncommon for streamers to live on or stream out without having any affiliation or referral kind of motive and just simply diving with the hype but as long they dont spent out money then for sure
this is a bit common because they do jump with the hype and more view means more money.

If they do attached with gambling then its unlikely that they will really be making use of their own funds unless if its really that interesting then using their personal or came from their own pocket or wallet

but most of the time it would really be on sponsorship.Is it ethical? sort of and since its part of marketing then its just normal.
legendary
Activity: 2436
Merit: 1849
Crypto for the Crypto Throne!
So, what do you guys think, is this kind of marketing ethical?

Of course this is not. But I'm not surprised about the fact that youtube or twitch advertising gambling. There a lot of drug commercial at youtube so they doesn't care about gambling. And they will not do anything about that. Because this is a lot of money for them.  Tongue
full member
Activity: 1498
Merit: 146
We all have seen dozen videos of streamers on twitch/youtube who play with huge amount of money and sometimes win a lot. Overall, the main idea behind these streams is that if you have huge bankroll, then you have a higher chance of win greater amounts of money. This is done in order to attract people with higher bankroll instead of low ones. While I was always saying that adult person is independent in his/her choice and if he/she does anything, it's only his fault, I still look at this marketing like a dirt trick to attract people with bankroll more than they are afford to lose.

Most of the times I have seen youtubers who were using high quality equipment, tech support, etc and had different casino themes on their video but were acting like an actors and were swearing that they were playing with their own money.

So, what do you guys think, is this kind of marketing ethical?
If advertisements are ethical then acting in it also ethical, we have to decide what we can do with our money amd ofcourse these advertisements are here to lure people but why you wre giving space for someone to manipulate you.
sr. member
Activity: 1582
Merit: 253
We all have seen dozen videos of streamers on twitch/youtube who play with huge amount of money and sometimes win a lot. Overall, the main idea behind these streams is that if you have huge bankroll, then you have a higher chance of win greater amounts of money. This is done in order to attract people with higher bankroll instead of low ones. While I was always saying that adult person is independent in his/her choice and if he/she does anything, it's only his fault, I still look at this marketing like a dirt trick to attract people with bankroll more than they are afford to lose.

Most of the times I have seen youtubers who were using high quality equipment, tech support, etc and had different casino themes on their video but were acting like an actors and were swearing that they were playing with their own money.

So, what do you guys think, is this kind of marketing ethical?
if the money is sponsored by the gambling site and if there is a disclaimer from the streamer I think it's fine. but if they claim that the money that they gamble is theirs but in reality, the money was sponsored by a gambling site. I think that is just plain deceiving and they should be called out. I know streamers can or could get a commission from the traffic his streams make to the gambling site.
as for their reactions. they need to attract an audience/gamblers so I understand if they over-exaggerate their reactions even if the money is sponsored.

I agree that disclosing a sponsorship from the gambling site is a crucial consideration. And of course, it is also important that the legitimacy of the featured site is ensured, nonetheless it would be like pulling people into a trap if not disclosed as well. I think that this is ethical for as long as no one is disadvantaged and deprived of the truth.
legendary
Activity: 2436
Merit: 1104
We all have seen dozen videos of streamers on twitch/youtube who play with huge amount of money and sometimes win a lot. Overall, the main idea behind these streams is that if you have huge bankroll, then you have a higher chance of win greater amounts of money. This is done in order to attract people with higher bankroll instead of low ones. While I was always saying that adult person is independent in his/her choice and if he/she does anything, it's only his fault, I still look at this marketing like a dirt trick to attract people with bankroll more than they are afford to lose.

Most of the times I have seen youtubers who were using high quality equipment, tech support, etc and had different casino themes on their video but were acting like an actors and were swearing that they were playing with their own money.

So, what do you guys think, is this kind of marketing ethical?
if the money is sponsored by the gambling site and if there is a disclaimer from the streamer I think it's fine. but if they claim that the money that they gamble is theirs but in reality, the money was sponsored by a gambling site. I think that is just plain deceiving and they should be called out. I know streamers can or could get a commission from the traffic his streams make to the gambling site.
as for their reactions. they need to attract an audience/gamblers so I understand if they over-exaggerate their reactions even if the money is sponsored.
sr. member
Activity: 2030
Merit: 356
We all have seen dozen videos of streamers on twitch/youtube who play with huge amount of money and sometimes win a lot. Overall, the main idea behind these streams is that if you have huge bankroll, then you have a higher chance of win greater amounts of money. This is done in order to attract people with higher bankroll instead of low ones. While I was always saying that adult person is independent in his/her choice and if he/she does anything, it's only his fault, I still look at this marketing like a dirt trick to attract people with bankroll more than they are afford to lose.

Most of the times I have seen youtubers who were using high quality equipment, tech support, etc and had different casino themes on their video but were acting like an actors and were swearing that they were playing with their own money.

So, what do you guys think, is this kind of marketing ethical?

I don't see tie motive behind those who lie streams on Youtube or twitch. They attract everyone and its up to you if you want to play gambling at a particular site or not. Every one is earning money and if they have a lot of audience, these live streams will surely do a paid promotion. As long as they are not promoting any scam, i think there is nothing wrong in marketing.
hero member
Activity: 2268
Merit: 789
Most of the times I have seen youtubers who were using high quality equipment, tech support, etc and had different casino themes on their video but were acting like an actors and were swearing that they were playing with their own money.

So, what do you guys think, is this kind of marketing ethical?

I do have mixed feelings for this. Unfortunately, there are YouTubers who are paid by the gambling websites in order to sponsor the latter. The funds that those YouTubers have came from the owners of the gambling website and in some cases, the odds are also rigged.

As someone who frequently watches YouTube, there was an instance where I got hooked in trying these so called "skin-gambling websites" (CSGO) where a famous YouTuber promoted it. Unfortunately, the results were not the ones that I was hoping for. But on the other hand, these YouTubers also get paid from it as a source of their income.
hero member
Activity: 2604
Merit: 816
🐺Spinarium.com🐺 - iGaming casino
We can say that is not ethical but for them, that is okay because they use their own way that is not usually like the other gambling site. So next time, if you watch those videos, you can skip the video and search for the other videos that can help you get what you want.

I think every gambling site will have its own way to promote its sites and that is one of the ways that they can use. Although that looks not right to us but we can not do anything except skip the videos.
hero member
Activity: 1316
Merit: 502
~

So, what do you guys think, is this kind of marketing ethical?
ethical or not it all depends on the perception of each of us
I myself see that the ad is still ethical because the company pays for YouTube/YouTuber or Twitch to market the products they offer

those who are adults can definitely distinguish what is best and appropriate for them to do

if they think gambling is detrimental to them then don't do it otherwise if it is profitable and they can still control then gambling because it is inspired by advertisements or YouTubers it's not a big problem imo
Well, before thinking about ethics for a stranger, we should look at the facts from the perspective of these companies and online platforms, their ethics is to bring income to the employees, they need advertising and they won't refuse contracts, won't allow them to have such marketing, no salary and from strangers' offers, they are really unethical towards these people. The view of many people is still quite selfish and only takes into account their own risk and many others but excluding the risks of the companies, the marketing has never been overdone here, almost all have warning labels for people under the allowed age
member
Activity: 1120
Merit: 68
Yes it's ethical, I don't think that the companies sponsor streamers/content creators that they know have a higher demographic for kids, I mean have you looked at some YouTube channel that's mainly kids?  They don't have any kind of gambling sponsor and I think for now, it's ethical and the gambling companies really don't want the backlash.
full member
Activity: 2324
Merit: 175
It's all about making money and how to make the site looks good, Youtube and Twitch streamers are making money doing this and the gambling sites they are promoting will look good in the eye of the gamblers, they need it to sustain the operation, gambling sites are not different from other business they need to present their best version, I don't see anything unethical on this as long as they can keep up with what they are showing in their marketing.
legendary
Activity: 2058
Merit: 1166
I think one problem here is definitely that big streamers are often times big for a reason and that reason is that they function kind of like a role model for their followers. If that role model then starts to gamble in online casinos, especially younger people might get the wrong impression that gambling is just fun and not dangerous. The question then is whether it is really all technically ok, no fake results on slot machines and stuff. And I am 100% sure that most of the money the streamers play with is sponsored in one way or another. You just can't prove the opposite.
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