Fundamentally, I don't see why the price should go down too much. I would think that as Difficulty increases, the value of a BTC would also increase because the cost of mining new coins has increased (cost in terms of hardware anyway).
That is actually a good point. Perhaps as difficulty increases and profit margins are thinner a larger portion of mined coins will go into actual circulation which lower price. I think that will take more time to happen though. Don't think we can attribute this price drop to that kind of behavior.
Also, in general the volume of bitcoin/fiat transactions is low -- too low to have a stable exchange rate. There are 11 million btc existing and as long as the 24-hour btc/fiat volume is so low (usually much less than 1% of that), volatility is going to be a problem. It does not take much to manipulate and move the exchange rate.