Your (not yet public) company's product sells for roughly 10k$, is supposed to have 7.2GH/s @ 360W.
That's 1.67MH/$ on BFL, 0.72MH/$ for your product.
And 20MH/W on BFL, and the same 20MH/W on your product.
@gigavps, sorry for the redundancy, wrote the message while you posted, but submitted it anyways...
No the BFL is twice the wattage for the same hash rate.
edit: I ment BFL BitForce Single