Some individuals are trading and also participating in the airdrops to make more money. There are many individuals trading and this is the reason why the market is very active and volatile, if there were not many traders the market would have been stable but it is not. Some new individual joining the market haven't started trading as they don't understand trading yet but when they understand it, I think they'll begin to trade too. Some individuals are holding instead of trading and this is good.
Trading is risky when you don't know how to trade different crypto properly also when you don't know how to analyzed the market to make accurate predictions therefore I won't advice any individual to just start trading without learning how to trade properly. Airdrops are a good way to get capital that you can use to begin trading and many individual are participating in them to get money so they can start trading.