Pretty much this.
The enormous majority of people simply aren't educated enough on Bitcoin, even though it's essentially the 'household name' of all cryptocurrencies. I like to believe that people in general are prone to remembering the negative headlines regarding Bitcoin as opposed to the positive. Similar to how it's easier to remember a nightmare versus a regular/good dream.
I've met people that quite literally believe Bitcoin is a scam based on ONE article headline they read. There's just so much misinformation regarding the subject- not to mention it's an incredibly hard/complex idea to wrap your head around, especially if you're a newbie.
There are lots of companies working on making cryptocurrencies more 'understandable' if you will. For example Coinbase Earn!