Whoever it was who said bitcoin is a solution in search of a problem was right. Still, I'd use a bitcoin ATM if I could find one and if the fees were fair.
If a certain Bitcoin related startup is smart, it could launch a competitor for Western Union. By placing a lot ATMs around the world in well known stores and supermarkets, you can send a person an x amount in Bitcoin, and he or she can directly convert it to cash if they so wish at one of these ATMs.
That would be a killer idea and a real threat to Western Union. The only problem would be the amount that you can turn into cash. At this point the policies that many countries are using regarding Bitcoin are a huge mess at this point, and they are constantly changing. And I am sure the media will jump on it and say it will be used by criminals, etc.