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Topic: Why do new online casinos struggle? - page 5. (Read 825 times)

legendary
Activity: 1162
Merit: 2025
Leading Crypto Sports Betting & Casino Platform
April 06, 2023, 12:54:45 PM
#97
It is obvious that the struggle is due to the massive competence and the size of some big players in this market, and it is natural for it to be that way, it happenes the same in all sort of branches of the economy.

If you want to open an online shop, you must face Amazon.
If you want to open a coffee shop, you must face Starbucks.
If you want to seek a technology venture, then you compete against Microsoft and Apple.

In my opinion, small and new casinos would not go all in with advertisement and attention seeking programs, because can drain theit budget very quickly and they would be forced to go out business, I know that some risks are necessary, but it would better to start with an organic growth and accumulate cash to seek ad campaigns in the future, when those are within reach.

Advertisement is expensive, after all.
hero member
Activity: 2576
Merit: 586
April 06, 2023, 12:40:40 PM
#96
A new casino will always fail if the owners are looking for profits from day one. As casino scams are quite common in the online era not everyone will believe in a new casino. The need to first build trust and work on marketing. These things take time and also need good investments. This is why the casino business is not that easy. I guess this might be the reason why most online casinos cease to exist after a year or two.
I don't understand why you would think that casino owners shouldn't look for profit from day one since the primary reason for starting a business is to get profit, no matter what the business model is. Would you not want your business to become profitable from day one if that's possible? I know it doesn't always happen, but if it can, why not?

If they do everything as per the plan, do proper advertising, keep the casino active and players engaged, and provide top-notch customer service and attractive bonuses, I think they will be in profit from day one and that is good for them.
legendary
Activity: 2254
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April 06, 2023, 12:40:02 PM
#95
Which one do you think is better and has more healthy growth for a new online casino?

Is it better for a new casino to take their time very slow with their project for the time being to be able to raise some money first and only attract users with banners and small advertisements?

Or a new casino project should go all in on doing advertisements starting from their launch date with everything they've got?


I thin it would be much better for the casino to take things slowly and plan everything out, double check, triple check and then check again. Its really the smartest thing to do. Correcting a problem later and working out a solution for it, while you are responsible for thousands of gamblers and their funds is a giant nightmare which should be avoided. Small steps forward might be slow for some people but its the smartest and least risky path for success.

Why do new online casinos struggle? A Few I knew are not doing fine and they had to put an end to their advertising campaigns.

I think any new business has a struggle. The question of how they overcome that struggle shows everyone whether or not their casino/other business is worth anything in the long term.

I would rather trust a casino that deals with struggles than one that half-bakes everything or quits.
hero member
Activity: 2800
Merit: 595
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April 06, 2023, 11:23:20 AM
#94


Why do new online casinos struggle? A Few I knew are not doing fine and they had to put an end to their advertising campaigns.

Online casinos are a multi-billion industry and success starts with a feasibility study a casino before launching should do a test run and do research on the best place to market and advertise and they should make deep research on what gamblers are looking for in a casino, many online casinos failed because they are on a bad start and they only learn what they need to learn when they are already running and this is bad for business because they are up against popular and stable casinos, they should be well prepared and knows what they are up.

Advertising is very costly and the more a casino will spend when there are established reputable casinos as a competitor. We have seen those casinos shutdown or end up as scam because even those reputable casinos are not letting their guard off. Established crypto casinos plans to stays on top thru advertising as well killing the new ones.

If I have a new casino I would likely start promoting in the local forums and local users which they can use to local currency. Specific target audience for a particular casino.
full member
Activity: 2324
Merit: 175
April 06, 2023, 11:11:06 AM
#93


Why do new online casinos struggle? A Few I knew are not doing fine and they had to put an end to their advertising campaigns.

Online casinos are a multi-billion industry and success starts with a feasibility study a casino before launching should do a test run and do research on the best place to market and advertise and they should make deep research on what gamblers are looking for in a casino, many online casinos failed because they are on a bad start and they only learn what they need to learn when they are already running and this is bad for business because they are up against popular and stable casinos, they should be well prepared and knows what they are up.
sr. member
Activity: 1092
Merit: 342
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April 06, 2023, 11:07:48 AM
#92
The beginning of any business will always be very hard and that is something that is known, business owners should know that when they start they will not have the benefits they want, it may be that instead of winning they have losses, therefore if If you have these types of results, you should not go wrong, quite the contrary, cover those losses and move on because if the business looks to be very good, they have to push it to keep going and more so for a casino with all the demands that exist.
hero member
Activity: 1680
Merit: 987
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April 06, 2023, 10:54:08 AM
#91
Any new casino has several ways of growing up. The promotion is only one of them. And i don`t sure that new casino has no other problems except promotion.
For some of them it would be better to have small quantity of gamblers at start. It can help them to fix bugs, check equipment, work with gamblers feedback. And only after all these events spend money for marketing.
You are very correct, but then again, it is actually very rare to see a casino that started out their gambling business with lots of customers,  every casino starts with only a few customers, this is not something that is peculiar with casinos alone, it is almost same for every business, this is because at the very start, casinos have to first prove their legitimacy first and seriousness, this is how gamblers begin to trust them and they(the casino) start building out their reputation, when trust has been fully established and customers are not longer doubtful of them, at this point, if the casino is still struggling with few customers, it's time for them to employ heavy marketing and promotions.

There is a saying that says "a journey of a thousand miles starts with just a step" owning a casino is just like you preparing for a journey after that, your journey into the gambling world begins because there have been some people there before you in the race to be amongst the first ten best casinos when mentioned in the world. Just as you have said that casino would need to prove their legitimacy first before anything which I concur with you because at first gamblers would be sceptical about the casino when it happens that it is a new one and not popular in the space. They would need to go extra miles to prove their relevance and credibility so as to remain in competition with other bigwigs in the industry which would require them to being constant and consistent because they want to be known and as a result, this would mean a big campaign for publicity and awareness too.

And also there is a problem with online casino that in most countries all the gambling industry is either forbidden, or heavily restricted. Most laws in the world concerning the market were written in the era of non-online casinos. So now, with the appearance of vast amounts of online casinos, the need to somehow stabilize law definitions and rearrange licensing algorithms arises. To encourage the rearrangement of laws, there should be many casino owners.
legendary
Activity: 3346
Merit: 1191
April 06, 2023, 09:39:27 AM
#90
...
Why do new online casinos struggle?

Lack of funds... it's not easy to start from the beginning with small capital. And it's not like that cash will start coming from the start, it takes time to attract players, especially high rollers, and to build trust. Every start is hard, but starting with less money makes everything even harder. Many can't keep up and that gets you in the position to make choices and cuts if they wish to survive and continue working.

It's the same with every new online/offline business. In my town, they say "It's hard to make the wheel spinning, but once you do it will start bringing profits."  It's hard and takes time (sometimes even years depending on many factors), and simply many fail in that process for some reason.
sr. member
Activity: 728
Merit: 388
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April 06, 2023, 09:27:36 AM
#89
Every businesses struggles, and that's impossible to avoid, the developers should understand that they are up for some challenges against so many good reputable online gambling platforms, the new casino is not the first, and they won't be the last either.

They need to ask themselves what will make their platform look attractive to gamblers. That's on them to figure it out, it's not going to be easy, they can spend a lot on the advert and only see very low results, they must be dedicated to succeeding at all costs, and they must take things slow.

Building a reputation takes time if they managed to run the business for a long time and nothing bad is been said about the company, people will start to trust them. You simply can't win the mind of customers in a single day, it always takes time.
sr. member
Activity: 728
Merit: 421
April 06, 2023, 09:25:19 AM
#88
Any new casino has several ways of growing up. The promotion is only one of them. And i don`t sure that new casino has no other problems except promotion.
For some of them it would be better to have small quantity of gamblers at start. It can help them to fix bugs, check equipment, work with gamblers feedback. And only after all these events spend money for marketing.
You are very correct, but then again, it is actually very rare to see a casino that started out their gambling business with lots of customers,  every casino starts with only a few customers, this is not something that is peculiar with casinos alone, it is almost same for every business, this is because at the very start, casinos have to first prove their legitimacy first and seriousness, this is how gamblers begin to trust them and they(the casino) start building out their reputation, when trust has been fully established and customers are not longer doubtful of them, at this point, if the casino is still struggling with few customers, it's time for them to employ heavy marketing and promotions.

There is a saying that says "a journey of a thousand miles starts with just a step" owning a casino is just like you preparing for a journey after that, your journey into the gambling world begins because there have been some people there before you in the race to be amongst the first ten best casinos when mentioned in the world. Just as you have said that casino would need to prove their legitimacy first before anything which I concur with you because at first gamblers would be sceptical about the casino when it happens that it is a new one and not popular in the space. They would need to go extra miles to prove their relevance and credibility so as to remain in competition with other bigwigs in the industry which would require them to being constant and consistent because they want to be known and as a result, this would mean a big campaign for publicity and awareness too.
legendary
Activity: 2422
Merit: 1083
Leading Crypto Sports Betting & Casino Platform
April 06, 2023, 08:03:59 AM
#87
Any new casino has several ways of growing up. The promotion is only one of them. And i don`t sure that new casino has no other problems except promotion.
For some of them it would be better to have small quantity of gamblers at start. It can help them to fix bugs, check equipment, work with gamblers feedback. And only after all these events spend money for marketing.
You are very correct, but then again, it is actually very rare to see a casino that started out their gambling business with lots of customers,  every casino starts with only a few customers, this is not something that is peculiar with casinos alone, it is almost same for every business, this is because at the very start, casinos have to first prove their legitimacy first and seriousness, this is how gamblers begin to trust them and they(the casino) start building out their reputation, when trust has been fully established and customers are not longer doubtful of them, at this point, if the casino is still struggling with few customers, it's time for them to employ heavy marketing and promotions.
hero member
Activity: 2548
Merit: 769
April 06, 2023, 07:52:34 AM
#86
Any new casino has several ways of growing up. The promotion is only one of them. And i don`t sure that new casino has no other problems except promotion.
For some of them it would be better to have small quantity of gamblers at start. It can help them to fix bugs, check equipment, work with gamblers feedback. And only after all these events spend money for marketing.
hero member
Activity: 798
Merit: 896
Leading Crypto Sports Betting & Casino Platform
April 06, 2023, 07:52:10 AM
#85
Why do new online casinos struggle? A Few I knew are not doing fine and they had to put an end to their advertising campaigns.
They are lack in funding and marketing strategy, most of them also don't have a decent team to handle the project and the result is too bad for them. New casinos will face a lot of challenges in this market, there's a lot of competitor they should have a niche towards this business or else they will just be an ordinary casino with small to no players at all. Also, gamblers wants a secured site that's why they remain loyal to the top site, this can be a big challenge for a new casino as well.

Not only that, I think another big problem is reputation. In the past year we have seen a lot of complaints and scam accusations against new casino sites which actually proved to be right and the whole casino was just a short term cash grab scam.

Nowadays it's not that hard to buy some code and a site and then you are ready to welcome customers aka victims.

Some sites here were already red tagged after a couple of months and people don't forget that.
What would you rather do, take the risk and try a new site or just use the more established ones? I guess the answer is clear.

Unless there are big incentives going with low risk in my opinion no new casino actually stands a chance against the big league sites.
full member
Activity: 2086
Merit: 193
April 06, 2023, 07:47:21 AM
#84
Why do new online casinos struggle? A Few I knew are not doing fine and they had to put an end to their advertising campaigns.
They are lack in funding and marketing strategy, most of them also don't have a decent team to handle the project and the result is too bad for them. New casinos will face a lot of challenges in this market, there's a lot of competitor they should have a niche towards this business or else they will just be an ordinary casino with small to no players at all. Also, gamblers wants a secured site that's why they remain loyal to the top site, this can be a big challenge for a new casino as well.
legendary
Activity: 1064
Merit: 1298
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April 06, 2023, 07:35:35 AM
#83
Why do new online casinos struggle? A Few I knew are not doing fine and they had to put an end to their advertising campaigns.
If you are referring to gambling sites signature campaign on this forum, you will see some campaigns that have ended, but if you check the gambling site traffic, they still have much traffic and maybe they are active on other online social places.

If a gambling site close down, that means he did not start the budget well or they are doing something to discourage their customers and they are rating the gambling site bad.
hero member
Activity: 2842
Merit: 772
April 06, 2023, 06:21:26 AM
#82
Which one do you think is better and has more healthy growth for a new online casino?

Is it better for a new casino to take their time very slow with their project for the time being to be able to raise some money first and only attract users with banners and small advertisements?

Or a new casino project should go all in on doing advertisements starting from their launch date with everything they've got?

Why do new online casinos struggle? A Few I knew are not doing fine and they had to put an end to their advertising campaigns.

I think if you are starting in any kind of business, you need to full blast it out in the beginning. Meaning you need to promote, advertised it so that customers will come to you doorstep. You don't need to take it slow as this is a very cut throat business and the only best survived.

As you have seen when there are a lot of casinos that open in 2020 and up to know they are in the business and still have their signature campaign here. Thee are even as old as like Stake who still promote as well. So it's a ongoing campaign for them to keep them afloat and on top of the competition.
hero member
Activity: 2912
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Leading Crypto Sports Betting & Casino Platform
April 06, 2023, 05:39:16 AM
#81
Which one do you think is better and has more healthy growth for a new online casino?

Is it better for a new casino to take their time very slow with their project for the time being to be able to raise some money first and only attract users with banners and small advertisements?

Or a new casino project should go all in on doing advertisements starting from their launch date with everything they've got?

Why do new online casinos struggle? A Few I knew are not doing fine and they had to put an end to their advertising campaigns.

    -  The other casinos that are new to this industry, their campaign methods are different, the others are doing a signature campaign to advertise their gambling platform through their banner and avatar.

And others are hiring translators to promote their gambling platform in different countries as well, and others are on Facebook and Twitter and Telegram then they also hire content creators to their projects.
New online casinos can find it difficult to compete with existing casinos because the old casinos already have loyal members who often play at their casinos. But new online casinos have to provide something different from the old ones so that people will try it. Maybe promoting the platform on Facebook, Twitter, and other social media platforms will help the new online casino gain new customers. But the new online casino really needs to try every way to get its new members.
legendary
Activity: 2702
Merit: 1465
April 06, 2023, 02:04:58 AM
#80
Which one do you think is better and has more healthy growth for a new online casino?

Is it better for a new casino to take their time very slow with their project for the time being to be able to raise some money first and only attract users with banners and small advertisements?

Or a new casino project should go all in on doing advertisements starting from their launch date with everything they've got?

Why do new online casinos struggle? A Few I knew are not doing fine and they had to put an end to their advertising campaigns.

    -  The other casinos that are new to this industry, their campaign methods are different, the others are doing a signature campaign to advertise their gambling platform through their banner and avatar.

And others are hiring translators to promote their gambling platform in different countries as well, and others are on Facebook and Twitter and Telegram then they also hire content creators to their projects.
Of course, advertising methods are different, but they can basically be divided into several main areas, such as advertising on social networks, advertising through referral links, hidden advertising in YouTube videos, and so on.  
Spending budgets for all advertising programs in general can be gigantic and casino devs have to constantly look for the best methods of advertising their casino.  By the way, subscription campaigns on our forum of several well-known casinos are also quite a successful method of advertising, as I think.  
But in any case, first of all, the information that the new casino has opened and is operating successfully and that it has an excellent set of bonuses and promotions for players is important.  These two statements are the basis for the successful promotion of any new casino.  
And the task of marketers is to make as many people as possible learn about the casino itself and about such interesting offers.
sr. member
Activity: 952
Merit: 303
April 06, 2023, 01:12:59 AM
#79
Which one do you think is better and has more healthy growth for a new online casino?

Is it better for a new casino to take their time very slow with their project for the time being to be able to raise some money first and only attract users with banners and small advertisements?

Or a new casino project should go all in on doing advertisements starting from their launch date with everything they've got?

Why do new online casinos struggle? A Few I knew are not doing fine and they had to put an end to their advertising campaigns.

    -  The other casinos that are new to this industry, their campaign methods are different, the others are doing a signature campaign to advertise their gambling platform through their banner and avatar.

And others are hiring translators to promote their gambling platform in different countries as well, and others are on Facebook and Twitter and Telegram then they also hire content creators to their projects.
legendary
Activity: 3542
Merit: 1965
Leading Crypto Sports Betting & Casino Platform
April 06, 2023, 12:57:34 AM
#78
I think a lot of these small casinos are not using marketing money effectively, so they waste a marketing budget on worthless advertising that are not showing any good returns.

A few years ago, I was part of a small startup business... and they made the same mistakes. They kept on dumping money on advertising that were not directly focused on their target market and it was also very expensive. They soon ran out of money and the business closed down.

A small casino has to monitor the outcome of each marketing strategy and make sure that it is focused primarily towards their target market. 
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