Topic: Why do new online casinos struggle? - page 7. (Read 825 times)

New casinos struggle mainly because they lack a proper business plan, and no business is sustainable if it hasn't been planned beforehand and things aren't done the way they were supposed to be done. The very first and most important thing is to design your business to meet the interests and requirements of the audience you are about to target, and then use proper marketing techniques to get your business to your target audience.

The growth of your business will depend on your initial marketing and how people react to it, if it isn't done properly and people don't really get interested, it is more likely for the business to go downhill from there, and if it works and does the job, there will be steady growth over time if they continue their campaigns with required changes and updates.

Sometimes it's not an option to "take it slow" when it comes to building up an online casino. It worked at the beginning of the cryptocurrency craze, when it was still a new eco system and it was not achieving the full attention of everyone. In the current age however, it's very hard when you are dealing with financial transactions to avoid all the security, privacy and technical complications that come with it. If you're starting off slow and with low technical knowledge, you could be one blunder away from losing depositor money overnight and resetting any hard work to zero. Which means you have to be able to hire specialists and structure your website in a way that can fend off things like DDOS attacks, so it starts to get very expensive very quickly. The alternative is you can fall over rather quickly when you catch the attention of the wrong people and wipe out lots of hard work.

When you are just a new business on this industry or whatever you do belong out then having that start up would be the always biggest and hardest challenge on which on how you would really be able to get your first costumer or player on which it is really that tough on getting communities or market trust when it comes to your services or things been offering.If we do speak about marketing then it shouldnt really be that going on all in nor really not putting up focus into this since exposure is really that important but bare in mind that the most important thing is on the service or offering you do give out.Marketing is useless even on how extravagant or generous it would be but the thing you do offer is shit then it would be no use or totally failed up in the end.This is why its important that you should really be having that main consideration
specially on running a business.

Well, you are right, but I've not come across such casino, though I am not saying they are not around, but at least, haven't seen such one on this forum..
Every big casino today had their humble beginning, and only a casino managed by ignorant, arrogant individuals will forget how they began and how they became great.
A wise man said, "what ever good you were doing when greatness found you, don't stop doing that thing", if greatness found you while you were kneeling down, keep kneeling and never stand up, if greatness found you in the place of humility, then never stop being humble, even to a kid..

Only casino CEOs who has no sense will allow pride rob them off the glory they've initially achieved, remember they say pride goes before destruction.

Advertising is still very possible to boost their popularity in this case because it is quite clear that when they succeed in making their advertisements last a certain amount of time then the possibility of them being seen will also be very real.
On the other hand this is also to grow reputation because of course apart from those who do have to make a good casino reputation is also quite important and in this case when they successfully continue to run advertisements and successfully pay for it then indeed it can also be a more condition where they have money to run their business and gamblers certainly don't need to worry too much even though the risk is still there.

That's true! Crypto casino industry is very saturated nowadays and new casino are being born everyday and gamblers are not increasing as much as casino increased. It is hard to stand out on on crypto casino industry right now because you need to do something that makes you different or have a characteristic unique to you that gamblers will go back to you over old casinos. Old casinos that has good reputation are trying their best to offer more for their loyal gamblers and also maintain the service that they offer consistently. Normally new casino will offer a good promotion to attract gamblers but I think in today standards, It isn't not much as effective as it was before.

It is not guaranteed that every business to thrive and even though the gambling industry is known to be a $54B market, still, there's a tough competition for it. Thinking of having every casino have a share in the entire industry, there goes the fiat and as well as crypto casinos.
While gamblers will go to the trusted ones and proven to be reliable, as someone who wants to get an assurance and tested casino, I'll choose them rather than test a new one unless I'm feeling that I should check them out.

You know when a big casino feels they have arrived, they begin to ignore their customers forgetting that the customers made them achieved that great fit. These sometimes leads to down fall of some casinos when the people that made them great start  to take away their support from them they start crumbling and begin to do give away bonuses and lots more to attract them back but only the new ones that have no idea would fall so easily to that trapp by rushing to get registered when they do get registered and find their wallets, they start acting up frustrating their new members.

It's a mix thing for me, a new casino should have enough budget to cover everything and there's no need to raise any money that they'll be hoping to be used as their capital. They should be capital-ready because that's what gamblers want, to be assured that they've got money for everything. The bankroll, the marketing, advertisements and all of it and that shall cover their slow growth and if it clicks that they've managed to make a quick growth then that's better result.

Budget constraints and that's why they need to cut their campaigns. And for those new casinos that are struggling, they probably have been overwhelmed with the challenges that they never anticipated to deal.

I think that in the case of a new casino it is more prudent for the casino to be very cautious at each stage, for example the first stage the casino would be being built, so it makes no sense to pay for advertising or to be publicizing a new casino that it would still be under construction, this would not be good for the casino's reputation in the long term, the casino owner has to be a patient person, and fulfill each step, he has to finish the construction of the casino, then hire employees and do a lot of tests since security of the casino and the minimum time that the support guys take to solve a customer problem, these tests are important, after that you can start the marketing part


I think that in the case of a new casino it is more prudent for the casino to be very cautious at each stage, for example the first stage the casino would be being built, so it makes no sense to pay for advertising or to be publicizing a new casino that it would still be under construction, this would not be good for the casino's reputation in the long term, the casino owner has to be a patient person, and fulfill each step, he has to finish the construction of the casino, then hire employees and do a lot of tests since security of the casino and the minimum time that the support guys take to solve a customer problem, these tests are important, after that you can start the marketing part
 

to be honest I didn't see any case of fights between casinos, so I don't know anything about it, just for curiosity's sake, can you say which are these casinos that fought each other?

There are too much competition around online casinos and many new online casinos are still showing up, the problem starts when they aren't getting enough attention they need, all they have to do is work on themselves, new online casinos now need to be more attractive to online gamblers than other online gambling platforms.

Even scam projects are fond of using good bonuses or staking rewards to lure newbies, this will be a lot easier for online casinos to do, it is part of the business and they have the money to do it, surely it's going to take time to build their reputation to get a load of gamblers trying out their new casino.

It is part of the challenges and if they really want to be one of the best online casinos they won't make an excuses about how hard it is to attract people to their platform, it's already part of the hustle.

Not only do new casinos struggles but any new establishment have to pass through this stage because it's a new start up and people need time to find trust in them, they also need time to proof how reputable they are, they also need time to get gamblers attracted to their casinos, they have to participate in various campaigns, adverts and many more means they can use to get gamblers aware of their casino, this is one of the reasons why you find out that casinos make referral bonus to give those that help them bring in new gamblers.

Agreed, i think as an established casino business has a high profit margin, it also requires a lot of upfront expenses before it gets established. For those interested in setting up a new casino, I would say that the campaign or promotion should be run continuously since the site is ready also the competition is more intense now a lot of money has to be spent on advertising. Money spent on campaigning should be considered an investment. It will expand as the campaign progresses. The new site has to offer good benefits to the gambler compared to other casinos in the market. When establishing a new casino, various problems may arise and should be tried to be solved quickly.

Doing this will surely a loss for the company because casino business has a lot of operating cost that being paid fixed amount such as employee salary, license, software and maintenance. Playing a slow game on a saturated business industry will not gonna give you any chance of success.


All-in is a terrible word to use because doing this will make your business just a gambling. Marketing should be planned on long term basis and not in one shot. Not slow but consistent effective marketing is the key to success like what big casino is doing here in the forum. They launch signature campaign with high pay rate to employed those quality poster to advertise their brand. Most of them runs there campaign for more than a year an pays a lot. These casino are the one that being successful compared to those that doing a short term marketing without even considering planning their budget for long term.


Easy, Competition. Due to tough competition, Sometimes casino is just burning money on marketing without achieving any significant result due to poor marketing plan and insufficient budget. Most the reputable casino invest million of dollars fund which small casino can’t afford to spend. This always the main factor why many casino failed.

Because gambling site owners think that owning a casino is like a certainty of getting profit and thinking that the profit earned will be used to continue to develop their business by advertising and all kinds of marketing to attract lots of players there, but in reality starting a casino is not as easy as you think because the capital they have can run out without producing anything good, because people will come and play on new gambling sites not only because they want to get attractive promotions but also different things if they don't find something special then they will return to the old casino because it has been proven reliable . Also, with intense competition, if you think about promoting using profit, the casino will fail, so if you don't have enough capital, it's better not to start.

The major reason why projects suffer set back is a lack of adequate funding and planning because a lot of cryptocurrency based casino that is start-ups do so with nothing on the ground to fund their activities so that, so they lose out on a lot of things such as adequate marketing and another aspect that could help generate long term players to their site and this has become a big challenge for start-ups a lot of them lately have become desperate to generate revenue to operate.
One of the most challenge that could also face is the issue of market volatilities, since there have been constant hacks and market disruptions that could affect a lot of new casino most especially those that have their hot wallets in Bitcoin and there is a drastic downturn in Bitcoin price it could affect their operations.

The competition is already big for online gambling casinos which I think is the biggest challenge for the new ones out there. Given that there are already a huge number of gambling sites existing, question for new projects, "what can you offer new to players?"
Because if it is games, rewards, and bonuses, there's plenty of platforms to do such thing. This simply dissolves the hype or simply somehow closes the door for new projects. But what kills the old ones are their service in general; the way they handle concerns of players which could be something to be improved by new sites. Problem is how would they be in the spotlight to give the improvement? Would be hard indeed.

Things like this are actually quite clear, besides there really isn't anything that can be used as a reference for us in terms of performance and whether it's safe or not, on the other hand of course in terms of gambling I still feel that reputation is important. although indeed in this case the new casino is not all bad but for people who want more assurance especially in terms of reputation like me, I'd rather be in something that definitely feels safe for me from a reputation standpoint than try something that new.

The new casinos have problems because they must have a good capital, if there is no capital they try to take money from the players when they deposit and that is a very risky strategy, I do not recommend it because it is something very reckless to do, also a casino has many things to develop and what they have to do first is guarantee security, so that there are no chances of being hacked and the other thing that they have to do is have a secure payment network, that each payment or each withdrawal is instantaneous, not make manual withdrawals.

Personally, brand building is what new casinos should aim for. Sure, some new casinos may offer more bonuses than another competitor but if they lack the necessary brand trust and confidence, they would not be able to recruit more players in the process.

Rather than focusing on bonuses, an online gambling casino must focus on their internal issues (e.g. customer support service, etc.) in order to retain their old members and to recruit new members in the process.


Generally, online casinos struggle because they lack the necessary tools to recruit and maintain their playerbase. They are too focus on short-term profit that they end up destroying their image by themselves.