If you can do a better job than Deepbit or any other fee based pool, then just do it. Let the free market prevail.
Free markets assume that the players in those markets are trying to get themselves the best outcome.People aren't always doing that. People will make arbitrary choices and then stick with them out of habit or automatic loyalty.
In order to unseat that, you can't just be "better". You have to either proselytize (this thread, I guess), or be so ridiculously better that it overcomes people's intellectual inertia (and if you're up against entrenched infrastructure and capital, well, good luck with that).
