OK, speaking as a sales copywriter, my job is exactly this kind of thing.
Trust me, such subtle changes can makes a HUGE difference.
Talking of copywriting I need to get on with some work but I'll throw a few points out to muse on:
1. Yes, to the guy who mentioned becoming a bitcoin 'millionaire'. Ideally that should be something to aspire to, not something you could buy with pocket change or about the price of 1 BTC now. Something around $1,000 to $5,000 to become a bitcoin millionaire would be cool, and still leave others happy to own "hundreds of XXX"
2. I recently just purchased 1.0 BTC, for the exact same reason that it felt silly and cheap to own anything less. It IS a big mental barrier. Right now we're asking people to join in with an idea, where the entry cost is around $100 or more, plus transfer fees etc. It's ridiculous that someone should consider this currency to be "expensive' but that's the way the human mind works.
3. Don't ask me or any other copywriter which is best, a fraction of a big thing or lots of little things, because the studies on this are all over the place and inconclusive. For example some studies suggest people think "12 months" is longer than "1 year", whereas other studies show the opposite. For my own writing I tend to use the smaller unit if I want something to seem longer ("and get a full 12 months coverage!") or a large unit if I want it to seem smaller ("..and you'll have paid it all off in less than one year!"). I repeat though, the studies are inconclusive.
4. No, don't go to the Satoshi just yet. That's even harder to get your head around than the idea of a single unit costing so much. Once you talk of how a single unit is some tiny fraction of a single $ cent you make bitcoin seem worthless. Again, this is how the human mind works, whether we like or approve of it or not, that's how we DO think, plus no outlet anywhere will be able to mention it without the usual drama of "the unknown hacker..." crap.
5. THE biggest challenge for bitcoin, greater than any technical issue or personal issues with some guy called Gavin (
) which mean NOTHING to me or other noobs, is indeed the whole social acceptance thing. Please DO NOT under-estimate these perception issues. I get paid thousands of bux to make subtle changes that can mean many more thousands of sales in the longer term for clients.
The subtle difference between a currency that seems normal and which one can simply buy $100 worth, or something where it costs $100 just for a single coin, is not really subtle at all. It's actually a
BIG barrier to entry.
AC