I think it's because its a new concept and many people have already added fuel to fire that it can give large sums of profits. People are surprisingly but usually fast when it comes to trying their hand in investments and business that could make them rich in a shorter period of time. However, what they fail to see is that the market before is not the same market now, there have been so many changes that somehow affected it, and compared to how it was before, it's way more difficult to strike it rich now because of the many negative happenings and news that is swirling around the market.