This is the "meme" rank on coinmarketcap, there's millions on deflationary tokens with no effort from the "devs" at all. Just copy/paste a code, copy/paste a whitepaper, eventually pay few bucks for a domain and that's it.
Why people fall for that, yet?
I think that there is nothing strange in this situation. Just everyone wants to earn more and what is very important quickly. I plant more for you, there were such people before, they are now and will be tomorrow. On the one hand, there are those who fraudulently gives you the opportunity to earn money, on the other hand, there are those who want to simply and quickly make a profit. It turns out that for every product there is a buyer, and here it is. At the same time, it is worth noting that many, already knowing that this is a very dubious direction, still use it, but they will be lucky.