This is the "meme" rank on coinmarketcap, there's millions on deflationary tokens with no effort from the "devs" at all. Just copy/paste a code, copy/paste a whitepaper, eventually pay few bucks for a domain and that's it.
Why people fall for that, yet?
People inverse with less knowledge on trading.The developer of the coin had a good knowledge to scam other people with some of marketing strategy.The list on some small exchange and get the money of the people.After the capital raised as per their wish,they will started to close the project and fly with the investors money.Don't do inverse blindly on any coin without investigation.