Investors are always cashing out. What's changed is a lack of new demand. Just yesterday from Bloomberg: Google Searches for Bitcoin Drop to Lowest Since October.
When price is rising, demand is seemingly endless. When price is dropping? Not so much.
Yes, the ball is in the bears' court now. Sellers are in control. Now we wait to see where bulls react. We need a couple weeks time to see how the chart develops.
New lows and a pronounced failure of this consolidation should give us a week or two of solid downtrending. Target in the $8,000 area and potentially much lower after a bounce.
If we can form an intermediate low here at $9,280 or above (Bitfinex), then we are still in "bounce selling mode" until we see bulls form a higher low. But at least we won't have confirmed a firm downtrend.