With all due respect, what planet are you living on that Television commercials are "old" to you? Are you serious? Do you know why they cost so much? Because they reach tens of millions of people, all at the same time, and they are effective.
Bitcoin has been nothing but "social media and memes" for the last 5 years and look where we are today with consumer adoption. ZILCH.
Nobody knows a damn thing about it *because* its just all of us circle jerking on YouTube and Discussion Forums.
The real advertisers advertise on television. Anyone who thinks advertising on youtube is more effective than a prime time television ad ... well ... holy crap how out of touch can you get?
-B-
I understand you point, but there are a growing number of people that just don't watch TV anymore. Well.... not traditional TV. They might have Apple TV or Netflix.
I am kind of an outlier because of my position, but I stopped watching TV years ago. I think there are not many of us, but we are growing.
But yes, definitely TV is still the best medium for advertisement. I think that might change in 10-20 years
Unless you are advertising on something that is highly anticipated and will primarily be watched live, advertising on TV is not a good investment anymore. There are too many services that allow you to record TV shows and skip commercials, either systematically or manually.
I think the circle will likely want to use word of mouth as much as they can to grow their user base as they have delayed their launch to the public to increase anticipation of their services
redbull stratos was a live event that lasted hours of promotion and millions of viewers. the result was only a 3% growth of cans of redbull sold.. proof that TV is not as powerful as the 1990's.
TV only works on the weak minded people like old grannies on the shopping channel and children on mtv.
with that said coinbase is not advertising on shopping channels or normal prime TV channels. instead they know bitcoin is in the phase one innovation and investment stage, so right now they are talking to places like Bloomberg magazine.
right now promotions should be aimed at merchants and investment, not everyday joe bloggs who will just get pissy that they cant use bitcoin at 7-11 or walmart or amazon.. much like the latest influx of noobs are doing right now in the last 6 months.
bitcoin is not ready for the mad rush of noob average joes. they will all end up disappointed as they dont realise bitcoin is still in the innovation stage
I get everyone's point on here, and I think you're all sort of right one way or another.
Ads cost a lot, and maybe the world is not ready yet, alright.
But would it hurt to come up with some ideas for Pr stunts? Many Pr stunts are praticallly free, so no need to appoint a fund manager. No risk at all. Come on, I'm sure you guys can think of a few random ideas?
