Furthermore if they offer lower odds then the existing one’s then they’ll become obsolete even before they can stabilise, hence they should think this move thoroughly if they’re keen to venture into launching their own sportsbook.
I do not see too much downside for them, it may or may not make them money, but it will not cost them too much money neither. They can do promos, they can do marketing, but half of them comes from provider anyway, that is why you see all those amazing NFL superbowl promos everywhere, it is not casinos, most of them are main providers that work with those casinos, and yes sometimes casinos give something more on top of what the provider pays, but for starting out as a new place you can only use providers promotions and that would probably be enough to get people know about your sportsbook side as well.
@jostorres one key downside I see is when a bet will be voided by the provider, Windice will be blamed for the cancellation and the gambler will post negative reviews against them. Furthermore those who like to wager on sportsbook will constantly hound them for better odds, and again that’ll be out of their hands.
We already have several good sportsbooks here to choose from. So right now, I don't think it will be good idea for them to go into that scene. Unless, they will find in the future that they can compete with established sportsbooks. What I am interested here is that, will the wincoin have market value in the future? Because a lot of casinos are now creating their own tokens or coins that they can also exchange in the market. Or they will just keep it in their site and remain as play coin?