I don't really have much to say as regards to this post. It is just an avenue to hear your thoughts on which is better to invest both time, energy and resources in, mostly for a season as this, where we are experiencing economic uncertainty and ill-timed government banking policies.
So, given that the resources are available or not and you are presented with the opportunity to start/grow or buy an existing business just like Elon Musk, which option is more preferential and benefitial to you?
Elon bought Twitter and then made it his own. Although it will be expensive and challenging, he will also save a lot of things like Twitter already has a reputation and customers...And building a brand new brand will be more difficult and time consuming but there is no guarantee it will succeed. Twitter took over 13 years to get to where it is today, and if ELon had started building from the ground up, it would have taken him 13 years to build a brand like TW. Which one do you think will give you more advantage? And that's one of the big advantages of business if you have a lot of money.
Building a new brand or acquiring a brand, it will all depend on your business plan as well as the amount of capital you can spend.