Just looked at your spreadsheet. WTF am I looking at? Is it just static? Where did you get those numbers?
Yes, this is a static spreadsheet. It's a compilation of 2 of our 120 scenarios we ran to create a sustainable phased growth plan as outlined in the Business Plan.
These are a copy of the final numbers that get plugged into the 3 year projection detailed in that document. They are static because all the imported data is linked to other documents that helped create the numbers. All of this (the rigor we used) is explained in detail in the Business Plan "Financial Section". To clarify, I created this document for a quick comparison of our 3 year projections (top) versus the highest profit scenario which eliminates Buy It projections... which looks best at first look but would kill us eventually... like the Swoopo example.
Just looked at your spreadsheet. WTF am I looking at? Is it just static? Where did you get those numbers?
This "spreadsheet" broke my brain. OP is clearly mentally retarded. Lack of calculations aside, it's like someone failed Accounts 101 and vomited out a spreadsheet...
"Net Revenue" is Gross Revenue less Discounts and Returns for the period. It is NOT Sales less CoGS. Ever. Also, on that topic, Cost of Sales does *not* include general and administrative expenses or other costs (ie. SG&A).
I suspect they meant "Gross Profit" (they certainly couldn't have meant "Net Profit" unless they're idiotic), which this is clearly not. If they meant EBIT or EBITDA and were aiming at a Net Income calculation they clearly failed. This isn't an income statement, this is a bunch of bullshit numbers that make no sense and don't account for anything except (possibly) the raw cost of the goods.
No business that expects to hit $220 million in gross revenue in 4 years runs at zero overhead. You know who makes that in a year? [Suspicious link removed]j.com/venturecapital/2010/07/12/the-100m-revenue-club-eharmony-captures-hearts-of-vcs/]Fucking eHarmony[/url]. You are not the next eHarmony-sized business.
This was never portrayed as our full business financials document. This is a compiled spreadsheet created to help answer a user's question. We encourage you to look at the "Financials Section" of our Business Plan. It has the process of how our numbers were created and the correct "accounting lingo" you are looking for. Starting with the the value of products we will list, to the number of these listings, to our overhead, G&A, payroll, consultants and much more.
As said in the above response to user sporket, I created this document for a quick comparison of our 3 year projections (top) versus the highest profit scenario which eliminates Buy It projections... which looks best at first look but would kill us eventually... like the Swoopo example.
