Hello all. This is to announce that I have taken on the role of PR and media liaison for XC.
I'm co-ordinating the PR side of the project and developing a great strategy based on XC's brand (which, as you're probably aware, is currently being created by Thrash).
You'll be hearing a lot of news from us in the near future: we'll be unveiling the development plan, the team, and of course be building up a wave of public awareness about XC's market-leading tech. So stick around, and anticipate big things.
Synechist
That is really cool congrats!
May I ask what is your background in Marketing?
My background is mostly PR rather than strictly marketing. That, and academic anthropology, which is like the metaphysics of marketing. But I have extensive experience in the magazine and music industries. Promoting tours for international bands, facilitating the creation of music scenes, launching publications, creating an ad niche for advertisers, that sort of thing. Generally what I do is create a compelling narrative around a brand, that serves to embody the facts about it, demonstrate why it's important, and keep misconstruals at bay. I'm sure you'll all agree that this is what XC needs, given the FUD it's endured.