You obviously haven't been reading the news then. There is a ton of media coverage on XRP/Ripple, from an XRP hedge fund to the latest deal with Amex. There is a lot of activity.
What people in the crypto space don't understand, typically because they're chasing short term gains, is that XRP will be a slow burn. By releasing more XRP in a controlled manner over time, they limit the inflation/deflation of XRP, so that it's costs don't become untenable for their corporate users.
Nobody expects massive returns from Tether/USD, because that's not their model. Ripple is similar. If regulators clamp down on the BTC and ALT markets, Ripple will stay solid because of it's corporate governance and use cases.
Like I've said numerous times on this thread, XRP is not a coin for explosive growth. Think of it as more of a safe haven ( a bit like Tether) with slow steady growth, that will survive regulations, should they start closing out the BTC market.