Using our XRP as a bank account now is not a very good strategy for us. We're primarily VC financed and prefer to use our XRP as a strategic weapon, using it to incentivize partners and build alliances.
A strategic weapon are all the buyers of XRP that get crushed from price action and bad press. IMO a little good press could not hurt.
imo...XRP Ripple gets huge crypto media exposure almost daily for free...and alot of MSM media ,bloomberg,cnn and others too...why?
The tech....just like btc and eth...the tech does the talking...and the world wants to know more...
i really dont see or want the Ripple team to pay for pr XRP in the press....when its the press that will and are chasing them...
funds are better spent in development for now and the future
the extra pr will be done by us guys, the vc's, the businesses that trade XRP and other groups...just like businesses promote btc and now eth
example..when coinbase list XRP...it will be coinbase promoting to the press that they added XRP...
Build and they shall come...i said this to the whole ETH community a few yrs ago ....and look at where it is today
eth has never had any dev paid pr , just like btc....if there is pr is from others around the coins...not the dev teams
now when the banks and other FI use it, i think they wont be selling XRP to customers ,
they will be using Ripple tech to enhance and improve customer banking experience...modernising it
However behind the scenes...they will buy,hold,trade xrp...for alot of use cases that we are already aware of
Gd times ahead for us all