the reason why the other just fails behind compared to NOT coin because probably lack of support from the TON founder as well as people already tired with more projects .
there are so many projects right now released in TON ecosystem that the whales I think won't invest in some 3rd rate projects with mid to low quality. that's why just never expect things to be like NOT again.
Realistically, I do think they don't pump like NOT simply because they don't bring something new to the table. Sure, it can be just as NOT or with a little twist, but investors love innovation and new use cases, something that can be told about or advertized (shillers, on the other hand, usually just go with the hype ). That's what I think.