Marketing Strategies in the Digital Age - page 2.

AmoreJaz

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Quote from: angrybirdy on May 25, 2024, 04:49:42 PM

Quote from: 0t3p0t on May 25, 2024, 02:58:03 PM

Television and newspapers are for me the oldest form of marketing platform that works for decades to decades and they are still up to this day though socail media platforms took over the top spot but still it stays as it will be and we don't know until when they will be used maybe new tech would make them obsolete or completely out of business in the future but for now they all doing great.

They are still up regardless how innovation works at this digital era because there are still individuals that doesn't like to engage in any social media and technology, which is a leading marketing strategy today. Not sure if newspaper still useable because even the Newspaper and magazines printing company is more active in providing news information via their social media sites, but there are still a few people who read the newspaper especially the elderly who are used to reading it and don't want to learn to use a mobile device or any social media no matter what instruction is done to them.

Television, I can say, is still one of the oldest media that an individual can get those marketing and ads. I can agree that some people don't want to dwell these social media platforms. But consider that most population are already part of these socmed channels. When it comes to newspapers, I guess, very few are into this medium nowadays.
Some are also into streaming activity just to showcase certain websites, and mostly these streamers are being paid by the site they are being promoted. Hence, better be careful in what you are seeing, it may be a clickbait or such an exaggeration. In short, don't believe what you are seeing.

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Quote from: 0t3p0t on May 25, 2024, 02:58:03 PM

Television and newspapers are for me the oldest form of marketing platform that works for decades to decades and they are still up to this day though socail media platforms took over the top spot but still it stays as it will be and we don't know until when they will be used maybe new tech would make them obsolete or completely out of business in the future but for now they all doing great.

They are still up regardless how innovation works at this digital era because there are still individuals that doesn't like to engage in any social media and technology, which is a leading marketing strategy today. Not sure if newspaper still useable because even the Newspaper and magazines printing company is more active in providing news information via their social media sites, but there are still a few people who read the newspaper especially the elderly who are used to reading it and don't want to learn to use a mobile device or any social media no matter what instruction is done to them.

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Television and newspapers are for me the oldest form of marketing platform that works for decades to decades and they are still up to this day though socail media platforms took over the top spot but still it stays as it will be and we don't know until when they will be used maybe new tech would make them obsolete or completely out of business in the future but for now they all doing great.

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Quote from: Miles2006 on October 12, 2023, 12:14:03 PM

Marketers before had no means of marketing there goods and sales were limited, demand got limited.

Since the invention of world wide Web, marketing have become so easy, any body can advertise their business on the internet and gain an immediate attention from buyers from any part of the world. In the part when digital marketing was not around, demand was high but means of marketing was slow and means of exportation and importation was also slow and very expensive but things have really become better now. Facebook is an example of a large social media platforms that anybody is allowed to advertise their business. Marketing is now easy and less stressful.

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In this our present day, technology advancement have taking over everywhere. 90% of marketing strategies is been done in the internet. The awearness of most of the products and services that we are using today is been credited through the digital world. Let's take for instance, I believed non of us were sitted at his or her home when a flyer was brought to us about this Bitcoin talk forum. The awearness was created the digital world ( internet ). If flyers where to be share from house to house I believe so many of us will not hear about this. But through the internet majority of us were able to have advantage of this product.

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Quote from: MissNonFall9 on May 25, 2024, 12:13:20 PM

Quote from: Lantind on May 23, 2024, 07:58:23 PM

Quote from: MissNonFall9 on May 23, 2024, 12:48:18 PM

In the age of technology people follow digitalized methods in various tasks to save labor and time. Because time is money in business. A few days ago when products or services were advertised by showing them at people's doorsteps, now it is done using various social media. Again by using artificial intelligence different types of robots are being communicated with people to advertise the business. So consumers can see and buy everything from the comfort of their homes and sellers can deliver their products to consumers with less effort.

With the development of increasingly sophisticated technology today, it will certainly make it easier for humans to complete their tasks with the help of this technology, and I agree with you that marketing today is very different from before, in the past someone marketed their products by visiting their consumers directly and now We rarely find this because those who want to market their products can do so by using social media and this has proven to make it very easy for them and consumers to find out in detail the products they need on their social media and we can search for what we need. you don't have to go to the market.

I clearly remember that when I was only six years old a group of people came to our village and gathered many of the people of our village. Then they choose a few boys and girls to wash their hair and explain the difference between the two shampoos. And today I think about the gap between these two times! Today we can buy any product or service from any part of the world sitting on the sofa in our home. Isn't that a wonderful thing?

Social media has become the main forum for business people to market their various products or services at this time, this is very important because millions of users access these various platforms at any time. For business people, technological developments make it easy for them to advertise their goods or services, with various strategies and approaches they can easily reach everyone. Of course this cuts marketing time and money, and by running advertisements on various platforms such as TikTok, Instagram, Facebook and YouTube they can increase the purchasing power of the products or services they offer.

As a social media user, even though I am not very active, I quite often see advertisements for products, sometimes the advertisements displayed are in accordance with what we need or are looking for. Only then did I find out that the algorithm and how a social media platform works, reads user interactions, and offers the products we have been looking for. From this we can see that the marketing strategy for products and services has the right platform, it's just that we have to be really wise when we want to spend money. Besides that, our level of intensity in using social media can encourage us to have many things, be they goods or services.

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Quote from: Lantind on May 23, 2024, 07:58:23 PM

Quote from: MissNonFall9 on May 23, 2024, 12:48:18 PM

In the age of technology people follow digitalized methods in various tasks to save labor and time. Because time is money in business. A few days ago when products or services were advertised by showing them at people's doorsteps, now it is done using various social media. Again by using artificial intelligence different types of robots are being communicated with people to advertise the business. So consumers can see and buy everything from the comfort of their homes and sellers can deliver their products to consumers with less effort.

With the development of increasingly sophisticated technology today, it will certainly make it easier for humans to complete their tasks with the help of this technology, and I agree with you that marketing today is very different from before, in the past someone marketed their products by visiting their consumers directly and now We rarely find this because those who want to market their products can do so by using social media and this has proven to make it very easy for them and consumers to find out in detail the products they need on their social media and we can search for what we need. you don't have to go to the market.

I clearly remember that when I was only six years old a group of people came to our village and gathered many of the people of our village. Then they choose a few boys and girls to wash their hair and explain the difference between the two shampoos. And today I think about the gap between these two times! Today we can buy any product or service from any part of the world sitting on the sofa in our home. Isn't that a wonderful thing?

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Quote from: YUriy1991 on May 21, 2024, 05:20:24 AM

Quote from: EluguHcman on November 01, 2023, 05:13:20 AM

Digital marketing technology lies in the essence oto essentially initiate the utilizable diverse online platforms and strategies to effectively promote a productions, services, or brands.
It is about tends to connecting with aiming at audiences, paving relationship connections, and waving to engagement and interactiveness through the means of internet accessibility.

Of course, we are required to always be active and competent in promoting the products we want to sell to consumers with unique and interesting ideas. If you're not used to it, it might be a little difficult at first, especially if there are only a few people visiting.

That's why sometimes many of the products offered always present and use the services of artists/people who already have popularity/are well-known in introducing their new products via online media or whatever at first.

Nowadays, we are in the digital age, so that means most of the time now, and what is happening nowadays is that many entrepreneurs are using social media platforms to promote the products they have. That's why these platforms are used.

And these are really useful, as long as the services that we offer to the customers are good and the goods that we sell to the prospective clients are also of good quality.

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Quote from: passwordnow on May 17, 2024, 07:58:05 PM

Quote from: arufox on May 17, 2024, 12:47:34 PM

It cannot be denied that in this day and age, digital marketing is very effective as a marketing strategy. As technology continues to develop and the use of digital technology increases throughout the world, it allows advertisers to reach consumers more efficiently, effectively and on target. However, to achieve optimal results, a good digital marketing strategy and plan is needed as well as a good understanding of how to measure success in marketing a product.

Very much effective, before we have the print and television commercials that were very expensive at all. But thanks to the innovation of technology and we're now having these kinds of marketing through them in a cheaper and greater way. Why greater? because most of the population nowadays are in the internet and if you're going to use and pay them for your marketing, you'll get to target the actual market that you are about to penetrate. So, the niche is there and it's specific for what you're paying for.

There also goes the celebrities that have been popular even in the old days and we've got the different kind of celebrities nowadays and they're the social media influencers. Aside from that, there are metrics and analytics that the advertisers can see if they've been effectively doing that compared to the traditional way, I am not sure if they also have that but most likely they only get those metrics based on the results and not on the actual way of advertising just to see how many have been reached by their ads.

In today's digital era, it is very helpful for us to develop the business we run effectively. With digital, we can advance our business without having to employ other people by just sitting back at home or in the office because all orders can be delivered on target.

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Quote from: MissNonFall9 on May 23, 2024, 12:48:18 PM

In the age of technology people follow digitalized methods in various tasks to save labor and time. Because time is money in business. A few days ago when products or services were advertised by showing them at people's doorsteps, now it is done using various social media. Again by using artificial intelligence different types of robots are being communicated with people to advertise the business. So consumers can see and buy everything from the comfort of their homes and sellers can deliver their products to consumers with less effort.

With the development of increasingly sophisticated technology today, it will certainly make it easier for humans to complete their tasks with the help of this technology, and I agree with you that marketing today is very different from before, in the past someone marketed their products by visiting their consumers directly and now We rarely find this because those who want to market their products can do so by using social media and this has proven to make it very easy for them and consumers to find out in detail the products they need on their social media and we can search for what we need. you don't have to go to the market.

MissNonFall9

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In the age of technology people follow digitalized methods in various tasks to save labor and time. Because time is money in business. A few days ago when products or services were advertised by showing them at people's doorsteps, now it is done using various social media. Again by using artificial intelligence different types of robots are being communicated with people to advertise the business. So consumers can see and buy everything from the comfort of their homes and sellers can deliver their products to consumers with less effort.

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Quote from: harapan on May 21, 2024, 10:42:31 PM

Quote from: lombok on October 19, 2023, 12:43:35 AM

Of course there are many conveniences after the internet and new technology have been implemented in marketing. Marketing becomes easier, we can do it via laptops, cellphones and websites and are able to spread products overseas. Payment is also easier and faster, the time required is also less. However, please note that the convenience and speed provided also have negative and bad effects. Examples of fraud/scamming and bad quality product

There are so many application that have made sales and businesses more preferential and relatively easy for all.You'll see business individuals executing tools like Social media marketing
Influencer marketing
Content marketing
SEO
Email marketing
Engagement and interaction
Business and lots more.

Most companies strongly believe and emphasize to utilize this method because they have demonstrated an extensive reach that accomplished so much of business goals.
These tools enable businesses to explore several pathways to redefine value and bring customers by transforming products, markets, and the customer experience.

It's hard to keep up with SEO and content marketing because of competition actually. The ones that can make their content/videos viral will most likely be the ones that could make people remember the company name. But even so, marketing has to be constantly done to keep the company position on top.

If its possible to advertise on TV, I think it will get more people to learn what the company is about.

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Quote from: YUriy1991 on May 21, 2024, 05:20:24 AM

Of course, we are required to always be active and competent in promoting the products we want to sell to consumers with unique and interesting ideas. If you're not used to it, it might be a little difficult at first, especially if there are only a few people visiting.

That's why sometimes many of the products offered always present and use the services of artists/people who already have popularity/are well-known in introducing their new products via online media or whatever at first.

Companies or shops that hire artists or influencers to market products are usually new companies or shops that are promoting the name of the company itself so that it can become more famous, even though this is done at the same time as promoting new products that they have. This means that this is also part of a promotion that is quite appropriate to do because it can have quite a good effect on the owner of the business or product. Because usually people will tend to believe more in what the artist says even though they themselves were hired by the company to carry out the promotion because the company also looks at the artist's followers.

harapan

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Quote from: lombok on October 19, 2023, 12:43:35 AM

Of course there are many conveniences after the internet and new technology have been implemented in marketing. Marketing becomes easier, we can do it via laptops, cellphones and websites and are able to spread products overseas. Payment is also easier and faster, the time required is also less. However, please note that the convenience and speed provided also have negative and bad effects. Examples of fraud/scamming and bad quality product

There are so many application that have made sales and businesses more preferential and relatively easy for all.You'll see business individuals executing tools like Social media marketing
Influencer marketing
Content marketing
SEO
Email marketing
Engagement and interaction
Business and lots more.

Most companies strongly believe and emphasize to utilize this method because they have demonstrated an extensive reach that accomplished so much of business goals.
These tools enable businesses to explore several pathways to redefine value and bring customers by transforming products, markets, and the customer experience.

Dunamisx

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If we are into any business, then we should understand the need why we should go for the adoption of the best digital marketing strategy for us to be able to see better performance in what we do and achieve up to desired expectations, doing this may cost us some financial demands because we may have to mobilize human resource in achieving for this, some don't play with the way they market out themselves because they understand the benefits that may comes in through that.

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Quote from: YUriy1991 on May 21, 2024, 05:20:24 AM

Quote from: EluguHcman on November 01, 2023, 05:13:20 AM

Digital marketing technology lies in the essence oto essentially initiate the utilizable diverse online platforms and strategies to effectively promote a productions, services, or brands.
It is about tends to connecting with aiming at audiences, paving relationship connections, and waving to engagement and interactiveness through the means of internet accessibility.

Of course, we are required to always be active and competent in promoting the products we want to sell to consumers with unique and interesting ideas. If you're not used to it, it might be a little difficult at first, especially if there are only a few people visiting.

That's why sometimes many of the products offered always present and use the services of artists/people who already have popularity/are well-known in introducing their new products via online media or whatever at first.

This is why company owners always hire the best brains to market their products for them. Because not everyone who studied marketing in colleges or universities can the job. But those who have the marketing skills can effectively do without stress. Even with this digital technology, if the marketer can't strategize his methods then the other compt who have good marketing techniques will dominate the territory when you are hiring someone to do advertisement, hire skillful advertiser and not school graduate.

In advertisement you need activeness and punctual with good attitude.

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Quote from: YUriy1991 on May 21, 2024, 05:20:24 AM

Quote from: EluguHcman on November 01, 2023, 05:13:20 AM

Digital marketing technology lies in the essence oto essentially initiate the utilizable diverse online platforms and strategies to effectively promote a productions, services, or brands.
It is about tends to connecting with aiming at audiences, paving relationship connections, and waving to engagement and interactiveness through the means of internet accessibility.

Of course, we are required to always be active and competent in promoting the products we want to sell to consumers with unique and interesting ideas. If you're not used to it, it might be a little difficult at first, especially if there are only a few people visiting.

That's why sometimes many of the products offered always present and use the services of artists/people who already have popularity/are well-known in introducing their new products via online media or whatever at first.

I think now is Digital era and one who is not using mobile phone and he don't know what is computer,he is a silly person and he should be aware of all social media platforms because these platforms are providing services in very low cost against the old marketing. In past , marketing was very expressive and businessmans had to separate a good amount of money for the marketing. But now, there is YouTube that is good platform for selling products to the consumers , Facebook is common platform used for marketing and every business have to market it's products on the Facebook because Facebook has trillions of traffic. Now tik tok videos are helping the people and many businesses are getting benefit by Tik Tok. So consumer can get the product or service by sitting in his house.

YUriy1991

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Quote from: EluguHcman on November 01, 2023, 05:13:20 AM

Digital marketing technology lies in the essence oto essentially initiate the utilizable diverse online platforms and strategies to effectively promote a productions, services, or brands.
It is about tends to connecting with aiming at audiences, paving relationship connections, and waving to engagement and interactiveness through the means of internet accessibility.

Of course, we are required to always be active and competent in promoting the products we want to sell to consumers with unique and interesting ideas. If you're not used to it, it might be a little difficult at first, especially if there are only a few people visiting.

That's why sometimes many of the products offered always present and use the services of artists/people who already have popularity/are well-known in introducing their new products via online media or whatever at first.

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Quote from: lixer on May 20, 2024, 11:45:02 AM

Quote from: jrrsparkles on May 18, 2024, 01:42:40 AM

Quote from: boty on May 17, 2024, 07:46:18 PM

Carrying out promotions via social media, of course, this will be easily accessed by today's digital society because of course everyone sees the news, no longer using newspapers like before and people read it from their cellphones and to look for products that they like. they want to buy too, so they will search for it on their cellphones, of course this is very different from before.
In this case, it will indeed provide opportunities for them as you mentioned and of course this will be equally beneficial for both entrepreneurs and influencers.

The big downside of influencer marketing is there is no definite line for them to promote products and they can promote anything as long as someone is willing to provide them the money they wanted and that's how scammers, ponzis and anything that can't be promoted via the television just pay some pennies to the influencers and reach more people and steal money so it's beneficial for both the entrepreneurs and influencers but at what cost, the people who follow them.

Knowing the era we are living in, we as the audience need to understand that it is only us who would care for us and our finances, so we need to be responsible with what we do and shouldn't expect others to think about us before doing something because every person is living for themselves, so they would do anything that will earn them money because money is very much important these days, but we are not forced to believe whatever they say or promote.

This is why, even though I know it's not right, I don't blame influencers for promoting bad projects or platforms because they are earning a living through this, so sometimes they may not do research about what they are promoting, but we as viewers need to make sure that we do our due diligence before getting involved.

This is where the concept of Idolizing intervenes that make people to believe whatever the words they are telling is true but they don't know that they are just reading the script that is given to them and who knows they even have no idea of what they are speaking and still being the leading contributor in their advertisement.

So you are right, no body care about our financial betterment than anybody else so don't let someone to influence our decisions.

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Quote from: jrrsparkles on May 18, 2024, 01:42:40 AM

Quote from: boty on May 17, 2024, 07:46:18 PM

Carrying out promotions via social media, of course, this will be easily accessed by today's digital society because of course everyone sees the news, no longer using newspapers like before and people read it from their cellphones and to look for products that they like. they want to buy too, so they will search for it on their cellphones, of course this is very different from before.
In this case, it will indeed provide opportunities for them as you mentioned and of course this will be equally beneficial for both entrepreneurs and influencers.

The big downside of influencer marketing is there is no definite line for them to promote products and they can promote anything as long as someone is willing to provide them the money they wanted and that's how scammers, ponzis and anything that can't be promoted via the television just pay some pennies to the influencers and reach more people and steal money so it's beneficial for both the entrepreneurs and influencers but at what cost, the people who follow them.

Knowing the era we are living in, we as the audience need to understand that it is only us who would care for us and our finances, so we need to be responsible with what we do and shouldn't expect others to think about us before doing something because every person is living for themselves, so they would do anything that will earn them money because money is very much important these days, but we are not forced to believe whatever they say or promote.

This is why, even though I know it's not right, I don't blame influencers for promoting bad projects or platforms because they are earning a living through this, so sometimes they may not do research about what they are promoting, but we as viewers need to make sure that we do our due diligence before getting involved.

Topic: Marketing Strategies in the Digital Age - page 2. (Read 1695 times)