Topic: Marketing Strategies in the Digital Age - page 8. (Read 1695 times)

It is true. Digital marketing is developing quite rapidly. Research and monitoring in the field of sales are ongoing, customer behavior, brand archetypes,
 customer journey, and triggers are being studied. There are still many discoveries to be made, but the basis still lies in the emotional needs of people

Innovation in every old product and new product really needs to be created by any company because this can also be more effective in attracting new enthusiasts and users for the products launched by the company. But another point that is more important in this case is that the way of making advertisements must also be more attractive apart from relying on influencers to be advertising stars so that there is a sense of interest among customers to continue using the product.

Nowadays, all companies must have several social media that are most widely used by everyone in the world to make it easier for companies to distribute advertisements for free on all these social media. Apart from that, handling complaints and questions from customers must also be there because this is also an important point in developing a company to be more advanced and continue to survive for a long time even though there are many competitors that continue to appear every year.

It is definitely not enough to rely on going viral to continue to be famous and known for a certain period.
Around the end of 2011, a singer suddenly became famous because of a cover song recorded while he was serving as a civilian who received a salary from the government. He received invitations to appear on various private television stations almost every day from one television station to another without stopping. His decision was to choose to leave his job and choose to become an artist.
The decision chosen was not as smooth as imagined. He has now disappeared because there are no invitations to appear on television like when he first went viral.

We relate it to the ease and use of platforms to become famous, we need a marketing concept that is updated every period, even though the aim I want to convey has nothing to do with the story of a popular singer with the marketing strategy and advertising concept through the use of media platforms that we are discussing.

Because in this era, everyone can access online media at any time and almost everyone uses social media such as Facebook, Instagram, Twitter, WhatsApp and so on. So marketing products through digital marketing will be more efficient and everyone will find out more quickly.
And nowadays everyone is looking for various kinds of products that they need through online media, so by doing digital marketing it will make our products known more quickly and also sold more quickly and this is really very helpful and also done in a very relaxed manner for those who make it their job second.

In this present era, we have to take advertisement a serious thing to consider when trying to announce our products and services to the public, doing so may cost us some financial demands as well, but it has a better wat of promoting what we do, these are strategies that we can adopt to make sales and attract traffic to what we do, the internet has already made it all simple, we can engage the use of different platforms to make our marketing strategy a point of contact and get the results.

People think that getting viral somehow during this period would be enough, but that is not enough because you could be known as a bad project if you go wrong, and you need to time it perfectly which is not easy because you do not decide when you are going to go viral.

There are popular singers who went viral for just a song and then gone, it wasn't their time and it wasn't really a good idea to be fair for them, they made money off that one song and then never again. Same with marketing for projects, or anything really, if you go viral at the wrong time, or get famous at the wrong time, everything will be enhanced. Which means, if you are good then good parts will be enhanced too but if you are bad then bad parts will be obvious to everyone.

Few questions:

These are exactly pre-digital advertisement methods, so i am not sure what you mean.

I am quite baffled on how does blockchain fits in this? Are you talking about icos and nfts? How does decentralized ledgers help marketing? They are showing in the same way (as in digital media) even before the blockchains.

Internet marketing has existed something like 30 years now, Television got digital something like 10 years after internet marketing started. Before that people advertised in analog televisions, on radio and newspapers. Outdoor bollboards was just one of the methods. It still is one of them.

These look neat but i haven't once seen these, and they started in 2018, so i don't think they are playing major part in digital advertisements.

Wiring money has existed longer then any person currently alive and Visa was founded 1958, so i am not sure what year you are referring to.
Sure, people used to pay with cash and currently there are way more effective methods, but i am not sure what are you referring to with
What services are you referring to? Pay on delivery isn't really a mainstream way. In fact in most places they require payment in advance. In fact i know only one place that does this and it gets abused from time to time when people use others id:s to order them stuff they need to send back.

  With digital, the media has changed, and media specific requirements have changed, but Basic marketing strategies are essentially unchanged because they all rely on people being persuaded and influenced. Research to know your ideal prospects, what they need to hear to be compelled to act, which media can best deliver your message to your ideal prospects, and how to test before going big are the foundational pillars of all marketing. And that hasn’t been changed by newer media. Media changed, people didn’t. They still make emotional buying decisions. Just as the mechanics of marketing changed with the introduction of radio, and then TV. At its core, marketing is the same. Different media strategies follow each new media. And digital is just those media that are online.
  Having an effective communication channel is the best long and short-term strategy and is fundamental for a profitable business. A direct communication bridge between you and the customer creates various income opportunities while expanding the client base with regular purchases. Digital and social media marketing campaigns are often the center for delivery of content. It has the power to stay connected with the audience all the time. This is the easiest way to reach a large number of audience across the world.

We must adapt to contemporary marketing by utilizing advanced technology, including the use of AI to help marketing performance, but old strategies can be combined to optimize marketing, except that radio and newspaper promotions have decreased in interaction. The population of social media users is increasing every year and the main focus is developing business marketing strategies to increase interaction and product orders. Many online business people are already rich if you consistently carry out marketing on social media. A quick strategy to increase business is to hire artists or popular people to promote your products. but it requires very large capital, but your product must have a license and be useful for other people, then you get high returns from the promotional impact.

we should be grateful to all parties who have used their intelligence to develop the technology we currently enjoy, such as AI - robots - internet - bitcoin and many more. The world of marketing is also currently greatly helped by the emergence of AI, even copywriters, many of whom use artificial intelligence to help their work in the marketing field, humans are increasingly spoiled with technology and that is something that cannot be denied anymore. Whatever you are currently doing, I'm sure technology will make your job easier, so take advantage of it, especially for marketers.

Apart from the points that you have arranged perfectly, I see that there is a human role that cannot be separated from marketing in the era of digitalization. Currently there is a lot of competition in the field of selling anything using the home delivery method and you will have quite a difficult time if you are not able to match the price of goods with other stores which are much cheaper. Even though the level of fraud is much smaller, there are also cases of delivery errors and the goods ordered sometimes do not arrive as ordered on the social media platforms where the shop advertises.

The era of digitalization does provide a wide reach for promotions carried out to remote villages provided that internet availability can cover a wide area there. There is a certain level of convenience and advantages when reaching the market base through digital promotions and the most important thing is that we must be able to play price competition because if not we will be left behind by other people's competition.

Times have changed and people's lives have also changed, they want practicality and no longer want to bother leaving the house just to shop. Now the digital era has dominated the market, the use of social media continues to increase and people have shifted from the real world to the virtual world, people already consider that activities in the virtual world are part of their daily activities.
Because people's activities are starting to shift from the real world to the virtual world, this has caused various business units, especially in the transportation, trade and financial services business sectors, to inevitably have to implement digital technology and have to participate in it. And this causes market competition in this digital era to become increasingly tight.
Remembering that apart from good management, so that a business can develop and continue to improve, another thing we need to pay attention to is marketing strategy. because this really determines whether or not our product is accepted on the market. Moreover, in marketing strategies in this digital era, especially on social media, every business actor is required to make advertisements as good and creative as possible because otherwise the advertisement will not be noticed at all.

I find it weird that the op's talking about contemporary marketing but provides last-century examples like newspapers, radio, and TV. I'd say that social media marketing is more relevant these days, and the usage of AI algorithms to predict demand and cater recommendations to specific users deserve special attention.
But, to be honest, I don't think Blockchain is a big deal in this specific area. There was a time of excitement and anticipation over how blockchain can revolutionize lots of areas, but it seems that we now know that it was overly optimistic, and sometimes it's just not the most efficient thing.

The wrong advertising concept can be a problem in selling products even though you have paid a lot for various platforms.
The advertising strategy for one of the mineral water products in my country is always interesting for me to study. They no longer focus on product marketing but their strategy focuses more on the solutions offered to consumers.

Of course, business actors have different marketing strategies from other entrepreneurs, they have their own way of marketing the goods they produce, but in the digital era it will be even easier for entrepreneurs to promote the goods they produce, to tell about the details of the products they market and this It is very profitable for entrepreneurs to introduce their products to the market so that entrepreneurs can gain profits from sales of the products they market.

That's quite true as online scamming rate are getting reduced but this new way of payment also came with another security challenges which is the deliver person getting rubbed and this isn't only happening to people but delivery robots are also getting attacked. Before it was the companies at the position of power since they'll have to receive payment first before delivering but now the customers are at the position of power and people are using that advantages to commit crimes that's leaving businesses bankrupted especially newly launched delivery startups.

Overall I prefer the modern day marketing strategy than the old because I can't imagine myself going to read through newspapers or magazine before I can see ads on appliances that'll be helpful for my home but with ads on our devices we can easily come some appliances that'll make your chores easier without you knowing you needed it at first.

The modern day marketing has made things better but also it comes at a cost because our privacy are no longer respected, our devices are recording and listening to everything we do or see then ads are been displayed to us based on our preferences.

Companies really have to be able to take advantage of technological developments, so they don't just focus on a few advertising services but also have to be able to create new innovations so that their company thrives and grows. Now there is a lot of advertising not only on social media, but as you said, many companies pay influencers to advertise their products or build a brand and this is effective.

Of course, this will continue to be developed and become a concern for the company if it wants to continue to develop. because using this method makes it easier for both parties and gets its own benefits.

Marketing over the years has been a strategy used to sell products or sell items to retailers and consumers, various strategies has been used in advertising or giving  information to the public on particular product or item that is out. so it has been a long time practice, so digitalization and the modern society of technology only came in to improve on the already existing knowledge that has been there.
Digitalization and the Blockchain technology, has really enhanced the marketing strategy, the payment system and a whole lot more opportunities to explore will come into play.

Now marketing has been created from various directions by all companies in order to increase sales of their respective products. So that the use of technology has now become the main basis for every company that wants to progress and also wants to develop better, not only through print media and television. However, from several social media that can be used, advertisements will continue to be made to attract customers' interest in using the product and even large companies are also willing to pay certain artists when they want to make advertisements for their new products.

Apart from that, payment services will also continue to be given good attention, because usually customers will more easily have the desire to shop because there are payment services that are easier to use. So the use of E-commerce, online payments/cash of delivery will continue to be implemented as long as this is still really needed by companies and customers alike.

It makes everything simple to everyone, especially to those business owners who use online social media platforms to advertise their goods and services offer and having a strong engagement with the consumers on a various platforms. Based on what I have know, Digitial marketers and Social media Managers is the most high paying job globally, together with the Data scientist, web developers and social media engineers. About the local shops, I agree that some people tend to purchases via Online Shops because it's easy and convenient for the customers, Also there's a lot of discounts and freebies. when it comes to price, it's more less than the physical stores.