First of all, we’re not a trading platform, we’re the fixed-rate exchanger. We don’t hold customers’ money: right after we receive funds from the client, we’ll send him/her cryptocurrencies (the same - for the selling process: as soon as we get cryptocurrencies from a client, we’ll send him/her fiat). The user doesn’t need to create any payment accounts with our service and doesn’t need to worry about the safety of his/her funds (all we remember MtGox case). What is also important - we’re a registered financial company. Also, we have 24/7 live support.
One more thing - we're adding local payment methods for different countries and regions. For example, we have such options for Australia now.
So, we’re making the exchanger that is extremely easy to understand and use - the exchanger for the casual users.
You can read an interview with our CEO in the Interview section (from 2014-10-14) of CoinTelegraph.com: http://cointelegraph.com/news/112729/247exchange-ceo-alexey-maximenko-belize-is-an-attractive-place-for-investments-bitcoin-startups