Read up on the plan for the Bitcion "endgame" - when 1 BTC is worth a vast sum of fiat, holding whole BTC is stuff of legends, and most transactions are in tiny fractions of a Bitcoin. When that is the case, Bitcoin will be mostly quoted in Satoshi (0.00000001 BTC) on a daily basis. Buying a burger might cost 360 satoshi, for example. 365Coin is effectively like jumping straight to that stage in Bitcoin's development. Your "huge issue" certainly isn't a huge issue for Bitcoin, and wont be for 365Coin either.
Most people don't even know what a bitcoin is.