Why are people so eager to be the beta testers of CC with their money. You think it's not going to have bugs? You think there is no way your shares can go missing? You think there is no way anything bad can happen with this software huh? Pretty foolish imho, let some other company(sssssss) test it out for a while before we use it unless it is our only option, which it is not.
Here are a couple of reasons I can think of;
Bitcoin is in Beta and that isn't stopping us, or the rest of the planet for that matter.
Previous experience suggests that centralised exchanges will close down and people are keen to avoid getting caught up in that again.
Colored Coins is really exciting and people are keen to be a part of that.
The publicity and benefits that would come with ActM being the first company to use CC is not lost on people.
Ken has made a couple of recent posts which may have allayed people's fears.
You are asking the right questions and I think a proper risk assessment is in order. Anyone capable of doing this?