Cool image bro, it doesn't change the fact that 'markets' and not some magical God-like entity or a hard mathematical equation, they are comprised of people and thus behave as irrationally as people do.
That's like saying that a hammer fails if you smash your thumb with it. Hammers don't smash thumbs. People do. It's just a tool and it can be used poorly or wisely. Hammers aren't people either.
Your analogy would be appropirate if hammers were made of people, but it would still be wrong. Markets are a non-tangible entity comprised of interactions between people. So, as JeffK said, markets ARE the people that comprise them. Markets are fallible because people are fallible. This IS one of the many cases of market failure. Now that that's established, let's get back to the topic of discussing why it failed...
I'm not sure if Hawker is trying to get at something specific, but as far as I'm concerned the answer is simple and basically summarized here:
Corporations, businesses, etc. can be counted on to do one thing well: ensure the financial prosperity of upper management. Among the strategies to aid in that outcome are: limiting the flow of information, creating propaganda, consuming resources at the expense of our future and taking advantage of disparities between nations.