Hi Everybody,
I hope you had a great week and are enjoying the weekend!
Just want to make clear that we are working hard behind the scenes to add more features to ADZbuzz, fix bugs and set up the marketing campaign.
Some new features that will be added shortly are:
-> Register/login with Facebook or Google
-> Seo friendly links on all pages
-> Never logged out again if you don't log out yourself
-> Some design upgrades
This is obviously just the beginning and technically all devs have only just finished the complete training, which was about to take 4 weeks. the next months will be fully focusing on improving ADZbuzz.
Another thing we are doing is setting up the marketing campaigns and working towards reaching our target audience, publishers and advertisers.
One thing I can already mention is that our full focus will go towards attracting as many publishers as we can into our publishers network along with building a strong community on ADZbuzz that helps each other achieve our goals.
Why?
Because the more ads we can serve on a daily basis the higher the intrinsic value of ADZcoin will be.
Our main angle for this is clear:
-> ADZbuzz ads will only serve recommendation ads (Outbrain, Taboola, Revcontent etc.)
-> Our main marketing angle will be to reinvent online advertising for both advertisers and publishers
-> ADZbuzz will focus on content discovery and become a gathering place for publishers
The goal is pretty clear: The more people that visit ADZbuzz and ADZ-powered websites the more ads we can serve and the higher the intrinsic value of ADZcoin will be. Thats why we want to build a community that actively helps each other achieving this goal. We'll post tips for publishers to drive more traffic, help other publishers improve their content, build niche communities together etc.
The advertisements itself will be revolutionary. In order to solve the ad-blocking issue we need to reinvent online advertising. This simply means that the value proposition needs to shift towards the end-user, which is the website visitor. This is the only way we can make people turn off their ad blocker.
What does this mean?
-> Only recommendation ads will be allowed
-> Ads can only redirect to equally high quality content
-> The general public can vote to have ads approved
The upvoting system of Reddit for instance will get a completely different meaning, because it will be used to "approve" content along with getting more exposure on the homepage. This will eliminate the possibility of low quality or dubious quality content being approved which is happening on other platforms. The amount of ADZcoin somebody holds will also have influence in the voting, which doesn't mean people without ADZcoins can't vote.
So this will decentralize the ad approval of any other ad network, a pretty unique feature in itself which essentially solves the ad blocking issue completely.
So this is a bit forward thinking because the ADZbuzz publishers network will still take a while to complete and we will firt build the ADZbuzz ad server, but it gives you an idea about the huge potential of ADZcoin.
To give an example: Revcontent, another content recommendation platform currently serves 250 billion recommendations per month and they just started in 2013. This is with Outbrain and Taboola as competition which serve about the same amount. This is a huge market! If we can grow at the same pace, in 3 years the intrinsic value of 1 ADZ will be $1499! (at 0.50% CTR and $0.50 CPC). Or to put it otherwise, 1 ADZ will buy you 3000+ clicks to your content and earn you money at the same time.
Why do we believe we can achieve the same?
-> We are making ads friendly for publishers = higher trust and no more blocking
-> We are making ads beneficial for visitors since the visitors themselves can choose which ads will be seen
-> We are rewarding the adverisers so they can advertise for free (and even earn a lot of money in the process)
-> We are solving the ad blocking issue by giving the general public a vote in what ads they will see!
So that's it for now, i'll notify everybody when the changes are ready.
Enjoy your weekend!
Jens
