There are two things - one is that there are two companies - DECENT and Dragonfly - that are already established. DECENT spent a lot of time developing its blockchain and Dragonfly its more than 100 million active users. By making a joint venture there is a huge time-saving effect since we do not need to create a whole new blockchain or marketing the product to new users. We will already have users from day one.
The second thing is the system of two tokens. It maybe looks complicated and unnecessary at first but when you will think about it, you realize how it is important for the future success of the project. Many projects have only one volatile token and you have to buy it on crypto exchange and this is something what will ordinary non-crypto people never do. They just want to buy games. They don't want to get bothered by some bitcoin, private key, and exchange and transfer fees. They would never go this way. and won't force them. They will be always able to buy their ALA tokens in brick stores or from the people who are interested in crypto and will sell ALA to them. If you want to disrupt the market you cannot force your customers to make radical changes in their lives. You have to change to meet their demands - and that is what we do by having two tokens.