I really hope they won't ruin their so far pretty good reputation and take the Avalon/BFL route with everything happening "in two weeks"
I'm getting concerned about that... I've designed a product around prices that were announced months ago and then rescinded, and I've been waiting approaching two weeks for $800 worth of chips that are "sorry they're expensive but they ship immediately" to be shipped. My whole model depends on chips being available early in October and near the price I expect. Bitfury chips are great, and I'm thrilled with them so far from a technical standpoint, but there's not enough margin in them if anything goes pear shaped :/
I feel the same way - I bit the bite ($20/chip) and I invested a lot of effort in developing a miner. Then they took the bite away. Now I'm being told that chips won't be available at that price anymore, and even more - if they'll be available at some sensible price at all. So, all of my time went to waste. What a lesson
Given that it takes $10-$20 per chip to produce a finished product, and it would take optimistically speaking a few weeks from ordering of the chips to getting them making money - the last moment when it makes any sense to look at them is early October.
Chips delivered in early October (and start hashing on Nov/1) will make between $20 and $30 in their entire life! (source)
And that's if you have absolutely no expenses and if you get free electricity. And that's if difficulty jumps "only" 80-100% a month (which is becoming a wishful thinking with all of the new ASICs being released now).
If they keep postponing that announcement they may as well just throw all of those chips away. They will be useless after November even if they are free!
My advise to the bitfury team - announce the pricing a.s.a.p. and pick some sensible numbers. $15 in early October, $10 in mid-october and $5 in November. And don't waste your time offering them past that.