Representation is an important part of brand management. And while I do not question Soepkip's ability to represent in general, I do think showing up at the first meeting with a firm you have just signed a deal with, looking like you just came by from the beach, is not exactly a good visual representation example.
Uhm, you guys do know that "Soepkip" in Dutch means "Soup Chicken" ?
If you get taken seriously by a whole community with a name like that, I don't think you need to worry about the pants you're wearing...
Aw crap... and here all this time I thought it was "Soup Kitchen" - alluding to the fact that he's poor. We'll if it's a soup
chicken then we probably should just buy him something like this to wear next time:
And for what it's worth... I wear a t-shirt and shorts to work almost every day - but if I'm having a meeting with a client I wear a shirt and tie (unless we've previously discussed a casual attire for the meeting, or it's being held outside at a hotel property pool). I think the thing that people should be made aware of is that in cities where tourism is 90% of the income, there's a very different perception of casual dress than there is in a city like LA, London, NYC, etc.
Here in Las Vegas, I've gone out to a symphony and a ~$300/plate gourmet restaurant... and both times I've seen people in 'beach wear'. I'm not saying I liked it (I was wearing a suit both times), but at the same time - in tourist cities it kinda goes with the territory. We even have attorneys and some other business owners in this town that have done advertisements in shorts and a t-shirt that are on TV... and they still seem to get plenty of business! Whether or not they get any
respect on the other hand, is totally debatable.
Check this out:
