So yes - it looks EXACTLY like Etherdelta. We do plan to overhaul the front-end shortly and possibly do a separate smart contract. For now though we are integrating with Etherdelta on the back-end. This helps with being a new exchange and volume. When we list you as an official coin with our site, your orders will carry over to Etherdelta and all of its forks.
One of our other main goals is to smooth out the performance. Beyond that also want to create decentralized exchanges over other platforms such as Waves.
We are huge fans of decentralization. We've been building centralized exchanges for over a year and this is our first time decentralizing. We're very excited.