The dilution potential is huge. Set the cap at 5000 BTC and implement a max investment cap to allow many small investors.
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At the moment it makes no sense. The risk is way too high. Besides, there are many ways they can make money once they launch, such as with their own exchange or other software.
A 5000-10000 BTC limit with 50 BTC limit per person (at least for the first month) is more sensible. Assuming BTC doesn't collapse, that's $4-8m even at current prices. In six months there is a fair chance that will have doubled. Appreciate that 'a person' is imprecise but it's a start. This way everyone knows what they are getting. This also allows people to share the coin pre-mine which I think is better pr and better for the market post launch. If month 1 goes by and the limit is not reached, then remove the coin limit for month 2.
To flip it round, any investor has to assume a 30,000 BTC valuation, making it already a valuable coin. The upside is immediately limited to the coin being a major success. Anything else and the money is lost. Factor in the minting model and the clones that will appear immediately, which may be a better gamble for those so inclined, and the investment is too high risk.
Note: The 50% pre-mine is not for the coin creators. That's for the coin investors, i.e. Potentially us. The rest is split between year 1 miners (not enough I would say), creators, and funding for dev. Correct me if I am wrong.
I want to support this and like some of those involved, but the fund raising model is wrong. That doesn't mean they won't manage to raise it, but it's raising too many eyebrows amongst investors I work with and it's a poor start to a good concept.
I completely agree with per-person limits. But how would you enforce them? That's the problem with bitcoin--it's pseudo-anonymous. A person could just create 5 addresses and send the 50 from each address. The only real alternative I could see would be some form of identity verification a-la-coinbase...but I can only imagine how unpopular that would be!
A workaround might be to do like XCP and limit the number of coins that can come from one address. It would take a bit longer to create wallets, transfer coins to those wallets, and then transfer to the exodus address...although I fear someone could write a script to do just that.