https://medium.com/@ethershift/switchdex-is-coming-march-4th-rebrand-update-f1b3c7462925
What was the purpose of creating a new token? I don't think it's fair to ESH holders to create a new token. The profits shouldn't be shared with some people other than those who trusted you and invested in the ICO.
Assume that half of the ESH holders sell their tokens for Sdex. What will happen to the investment of the others who are holding ESH as a long term investment? They might panic and cause more fall in price.
Wasn't there any ICO for Sdex? It can be bought only on the exchange. Right?