As someone already said, the Factom project is not easy to comprehend.
And two things: first, most of the factoids are on Polo. Second, if the trollbox is a good sample of the average polo investors, then don't expect the average polo investor to do much research on the coin he/she invests in.
Coins with high face value, or highest market cap, have pretty much all the same project, to be a digital currency as bitcoin is, with an additional feature, or a limited field of application (Monero, zCash, Dash, LiteCoin, DogeCoin, Augur, Steem, PotCoin?). The idea is easy to get and can be explained with one and short sentence. Ethereum is a bit different, but again, easy to globally understand: it's fuel to lunch smart contracts.
So even if I tell you that Bill Gates and other people support Factom, a project about audit, keeping record of files, with no direct use for you, investor, having a tricky business model, being an average investor who doesn't dig, you probably won't invest.
I think these are interesting points. In some ways the Exodus wallet may actually provide more of a bump to the price than M2, as crazy as that may sound to people who have been following Factom closely. It'll help take FCT off Polo, thereby reducing shorting, and will also help the average investor "connect" to Factom/FCT in a way that they haven't really been able to before.
Well maybe not "more than" M2, but I agree with those people who think Exodus's significance can't be underestimated.
Price won't rise due to speculators activity, but rather with normal and organic Factom utilisation growth.
I'm not sure I agree with this. The price moves
only due to speculators' activity. The issue is how well informed those speculators/investors are, how connected they feel to the project (I'm talking emotions, which ETH had in spades courtesy of the charisma of VB), and maybe also how the charts are reading (still heavy whale suppression, though this should ease with rising volume after the the release of M2 + Exodus).
Also, for the Trollbox, there are a lot of noobs of various stripes, but there are also some intelligent folks, actually. It's a big, messy, cacophonous grab-bag. Looking at ...
http://www.polonibox.com/?messageText=fctseems to show an increasing number of people waiting for the price to trend upward before filling up on FCT. Someone posted today "if we break 320k FCT i will double my stash." I believe a lot of other people are in the same boat. Right now, each time the price rises, it gets cut back down again. So ... investors are disincentivized to buy atm. BUT more and more people are starting to look into FCT, and everyone knows M2+Exodus is (likely) weeks away. My guess: a lot of people are waiting for a several-day price rise, after which the interested-but-not-yet-(fully)-invested investors will begin to fomo. Tl;dr: There are a lot of people
waiting to invest, I think, which is a sign of healthy, possibly abrupt, growth.