what is the meaning of the dev fidentiaX logo?
Combining ‘finance’ with ‘confidence’, the brand name conveys the idea of a digital platform that allows users to exchange and trade insurance policies with absolute confidence. The design of the logo focuses on the letter ‘X’ of the brand name, which symbolises the exchange that is happening on the platform. It not only provides the opportunity to create a strong and identifiable logo mark, but also has the flexibility to be used to form a unique word mark. Overall, the bold and distinctive logo mark communicates transparency, efficiency, security, exchange and technology - The solid stroke represents security and confidence, while the floating elements suggest policies that are being exchanged in a transparent environment.
Turquoise green - efficiency and technology
Deep blue - security
Gradient and overlay of shapes - transparency