What are the main benefits of the platform to the farmers? I just want to understand more how HARA can help in improving their lives.
Smallholder farmers are farmers that grow their crops on a small plot of land, typically no larger than 2 hectares in size. They typically earn at or below the poverty levels in their home countries and generally have minimal access to modern farming techniques, agricultural data, or market information. In short, these are the people for which HARA could really make a difference. Smallholder farmers are incentivized to input their data in exchange for loyalty points. The loyalty points that farmers earn can then be exchanged for a variety of goods and services at designated kiosks. For example, farmers can use the points to get discounts on agriculture products, phone credits, or school supplies. Furthermore, the farmers will be able to get access to market information and financial services, as well as get access to precision farming advice which could help them attain greater yields.
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