Please read the white paper for more details
As well as using cold storage to keep clients funds safe, all the online (hot) storage will be fully insured so clients can sleep at night. I would consider this as a big difference as most exchanges don't have this insurance.
They're also not regulated which we will be, by the FCA which has a great reputation for protecting the interest of consumers.
About the white paper. In such projects, all the advantages should be highlighted on the first page, and not sent to white paper. Immediately most of the questions from readers of the branch will disappear.
Thanks for your comment
Cold storage for 60-75% of the funds should be industry standard but it still isn't although some exchanges do currently use this.
I'm not sure of any that are regulated and have clients funds insured though
The website with a lot of information will be going live this next week so will help people get the overview without having to read the white paper but thanks for the suggestion